Director, Influencer & Creator Marketing

e.l.f. Beauty•Los Angeles, CA

1d•$170,000 - $185,000•Hybrid

About The Position

The Director, Influencer and Creator Marketing will lead the development and execution of a comprehensive influencer and creator marketing strategy across digital platforms for e.l.f. Cosmetics and e.l.f. SKIN. The role oversees the influencer and creator marketing teams and develops a framework to expand brand reach, foster relationships and super fans, increase earned media value (EMV), engagement and new-user acquisition, and build the affiliate program. The position works across internal teams and channels to support brand growth and campaign goals.

Requirements

Bachelor of Arts or Bachelor of Science degree required.
6–8 years of hands-on experience working with digitally native, social-first brands.
Deep understanding of influencer and creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, Pinterest, Snapchat, and YouTube.
Demonstrated success scaling social platforms and influencer collaborations to achieve brand awareness, engagement, and sales.
Ability to develop and implement strategies across multiple platforms.
Ability to develop, implement, and measure integrated marketing campaigns, with a discerning eye for visual brand storytelling.
Ability to learn and apply the brand voice effectively.
Entrepreneurial, self-directed, and experienced in rapidly growing brands.
Strong leadership skills and ability to work cross-functionally to drive results.
Genuine passion for the beauty industry and current knowledge of beauty trends and vloggers; must be among the first to know about new beauty launches.

Nice To Haves

Keen interest in identifying emerging social channels and staying ahead of social and influencer marketing trends.

Responsibilities

Develop, own, and implement an influencer and creator marketing strategy across digital platforms to improve engagement, relationships, reach, EMV, new-user acquisition, and brand growth.
Oversee influencer and creator marketing teams, including influencer relations, collaborations, and partnerships; build a team supporting influencers and creators across the country.
Lead integrated digital marketing campaigns using original content and user-generated content in collaboration with social, PR, and paid media teams.
Coordinate with PR, eCommerce, the National Retail Team, e.l.f. stores, and other channels to ensure cohesive campaign execution.
Cultivate influencer and creator relationships and develop partnerships that increase brand reach and EMV.
Oversee the integration, approval, and deployment of digital content across social platforms, ensuring it aligns with strategic direction and meets engagement, user-acquisition, and growth targets.
Set revenue, affiliate program, EMV, and growth targets for campaigns and launches; monitor results and adjust marketing and spending plans as needed.
Report on integrated marketing results and provide actionable insights and recommendations.
Manage influencer and creator relations budgets, report on budget performance, and adjust plans to meet annual goals.

Benefits

Competitive pay and benefits.
Eligibility for an annual company-based performance bonus, with the opportunity to earn up to 200% of target when company performance exceeds defined goals.
Equity.
Flexible time off and unlimited paid time off.
Year-round half-day Fridays.
Hybrid three-days-in-office, two-days-at-home work environment.
Medical insurance.
Dental insurance.
Vision insurance.
Retirement savings plan.
Gender-neutral parental leave.