Influencer Marketing Director

Nike Communications, Inc.•New York, NY

1d•$95,000 - $110,000

About The Position

Nike Communications is seeking a New York-based Influencer Marketing Director to lead influencer marketing for client brands. The role serves as a day-to-day client and account lead, develops digital-first strategies, provides strategic counsel, and oversees campaign planning and execution. The Director collaborates with public relations, media, creative, and social teams to develop influencer campaigns, global strategies, standards, measurement plans, goals, and KPIs, and provides ongoing analysis. The role also monitors the digital and social landscape, client audiences, competitors, markets, and trends, and flags relevant risks and opportunities. The Director supervises and develops the internal client team, oversees influencer negotiations and contracting, and directly manages high-profile influencer and celebrity relationships. They identify talent and creators for campaigns, support events and activations in the U.S. and globally, assist the Vice President with growth initiatives and client acquisition, and oversee team budgets, servicing, and expenses while developing staff financial literacy.

Requirements

At least 5 years of experience working in influencer relations.
At least 2 years managing a team of at least two members.
At least 2 years leading day-to-day client conversations and meetings.
Demonstrated experience executing large-scale influencer programs and a network of top-tier influencer contacts.
Deep understanding of the digital and social media landscape, including emerging platforms and technologies.
Proficiency in team management and in orchestrating events or programs with budgets exceeding $1 million.
Experience conceptualizing and producing content.

Nice To Haves

Previous experience working at a public relations agency is strongly preferred.

Responsibilities

Lead day-to-day client relationships for influencer marketing, including strategy development, counsel, planning, and execution.
Collaborate with public relations, media, creative, social media, and integrated teams on influencer campaigns and global strategies.
Recommend influencer standards across brands and local agencies in key markets.
Develop measurement plans, goals, and KPIs with integrated teams and deliver regular brand analysis.
Monitor the digital and social landscape, client audiences, competitors, markets, and trends; identify and flag risks and opportunities.
Directly supervise the internal client team, oversee its work and influencer negotiations and contracting, and support staff development through mentorship and training.
Build and manage creator, influencer, and celebrity relationships, including high-profile partnerships, and identify talent to improve ROI and meet campaign KPIs.
Provide on-the-ground support at client events and activations in the U.S. and globally.
Support the Vice President on growth projects, goals, and new client acquisition.
Oversee team financial metrics, including budgeting, servicing, and expenses, and cascade financial literacy to staff.

Benefits

Medical coverage options through UnitedHealthcare, plus dental and vision coverage through Principal.
401(k) plan with potential agency contribution through year-end profit sharing.
15 vacation days and an additional day off during the employee’s birthday month.
Agency closure between Christmas and New Year’s, plus 10 other holidays during the calendar year.
Summer Fridays with shorter work hours from Memorial Day to Labor Day.
12 weeks of paid parental leave and formal policies supporting working parents.
Business phone line or coverage of a personal phone number on the agency plan.
Company-provided laptop and accessories, with IT support.
Potential discretionary end-of-year bonuses.
Agency happy hours and an annual agency-wide offsite.
Employee resource groups, DEI programming, and other initiatives.