Manager, Creator Marketing

Red Bull•Santa Monica, CA

13h•$85,360 - $128,040

About The Position

The Creator Marketing Manager drives creator marketing initiatives from opportunity identification through final delivery. The role owns creator relationships, leads national campaigns and activations, and coordinates internal and external partners to deliver high-impact work. The Manager leads project meetings, anticipates and removes roadblocks, and holds projects accountable to timelines, budgets, brand standards, and measurable objectives. The role also continuously discovers emerging and established creators, assesses their fit, and builds teams suited to each project. The Manager leads creator discovery, selection, and relationships; owns creator-led campaigns and creator-supported projects through execution, reporting, and wrap-up; and plans and delivers creator participation in brand events. The position connects cross-functional stakeholders, ensures programs align with global guidelines and operational requirements, tracks performance, shares learnings, and improves processes and ways of working. Travel is listed as 40–50 (the unit is not specified).

Requirements

At least 3 years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field.
Demonstrated ownership of complex campaigns and projects.
Ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion.
Strong creator instincts and a track record of discovering talent, evaluating fit, and matching creators and partners to opportunities.
Excellent relationship management, communication, and negotiation skills.
Confidence influencing creators, agencies, senior stakeholders, and internal partners.
Strong organization, action orientation, judgment, and attention to detail.
Ability to anticipate roadblocks, solve problems, and deliver under pressure.
Bachelor's degree in marketing, communications, or a related field, or equivalent relevant professional experience.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Responsibilities

Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse talent pipeline.
Identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and project needs.
Own day-to-day relationships with creators and their teams from initial outreach through campaign completion.
Recommend creators and collaborators for briefs, balancing creative ambition, business objectives, regional needs, and long-term relationship potential.
Lead creator-led campaigns and creator-supported projects from kickoff through execution, reporting, and final wrap-up, defining workstreams, owners, milestones, and next steps.
Manage project meetings and working sessions, set agendas, drive decisions, capture actions, and follow up on timelines.
Build and manage integrated project plans across creative development, creator involvement, production, media, legal, operations, product, measurement, and regional activation.
Identify risks, solve problems, and escalate decisions when needed to protect quality, timing, budget, and creator relationships.
Track campaign performance, translate results into recommendations, and apply learnings to future creator work.
Plan and execute creator participation at brand events and activations, from concept and talent selection through on-site delivery and follow-up.
Coordinate creators, agencies, production partners, regional teams, and internal stakeholders to maximize cultural relevance, audience impact, and brand value.
Own the creator experience at events, including talent briefings, logistics, and alignment with project goals.
Build working relationships across SAMO, regional teams, media, communications, sports, culture, legal, finance, operations, insights, product, and global teams.
Align stakeholders, clarify roles and decision rights, resolve competing priorities, and secure the expertise and resources needed to deliver outcomes.
Ensure creator programs meet global guidelines, legal requirements, financial processes, and brand standards.
Partner with CRM, Operations, and Media Insights to maintain accurate creator data, track campaign performance, and identify optimization opportunities.
Share best practices, creator intelligence, and campaign learnings across national, regional, and global teams.
Identify and address gaps in tools, processes, communication, or resourcing.
Travel 40–50; unit not specified.