Creator Marketing Manager

Beam Organics•New York, NY

About The Position

The Creator Marketing Manager owns the process of turning creator and customer content into rights-cleared, organized assets that are live and scaled across paid platforms including Meta, TikTok, and YouTube. The role connects creators, legal and financial requirements, and paid media teams, with responsibility for creator relationships, usage rights, allowlisting, payments, content organization, and performance reporting. This is an operational role focused on maintaining a reliable pipeline of paid-ready creative. The manager builds and runs allowlisting and content intake processes, manages creator budgets and payment workflows, maintains accurate rights documentation and a searchable content library, and reports the return on creator spend. The position also partners with Legal and Compliance, paid media, creative teams, and leadership to support compliant content, testing priorities, and decisions about creator investment. The position may be based in Boston, MA or New York, NY, with a hybrid schedule of 2–3 days per week in-office, or remote.

Requirements

At least 3 years of experience in influencer marketing, creator operations, UGC sourcing, social, or paid media coordination, on the agency or brand side.
Strong organizational skills and experience using trackers and systems to manage work and locate information.
Enjoys working with creators and communicates promptly and clearly through email and briefs.
Analytical instincts, spreadsheet comfort, and ability to build and interpret performance reports.
Working knowledge of paid social mechanics, including allowlisting, Spark Ads, creative launches, and paid media team needs.
Clear, direct communication skills and ability to manage creator deadlines and budget discussions.
Comfort with ambiguity and a fast-paced environment, including building processes when needed.

Nice To Haves

Experience negotiating usage rights or managing creator contracts and payments.
Familiarity with a creative analytics platform such as Motion or a DAM/content library tool.
Experience in health, wellness, supplements, beauty, or another claims-sensitive category.
Familiarity with TikTok Shop, affiliate programs, or creator commerce.
Experience working directly alongside a paid media team and understanding its workflow.

Responsibilities

Own the end-to-end allowlisting program, including sourcing handles, securing platform access, and keeping access live across Meta Partnership Ads, TikTok Spark Ads, and emerging equivalents.
Maintain an active allowlisted-handle roster sized to paid media needs, working backward from media plans to determine monthly handle and asset requirements.
Resolve expired codes, revoked access, inactive handles, and platform permission changes quickly.
Build an intake process for inbound customer content, creator deliverables, and affiliate posts, ensuring content is reviewed, rights-cleared, and ready for paid use.
Secure usage rights for creator-generated and customer-generated content, negotiating term, channels, territory, paid versus organic use, and whitelisting permissions.
Maintain an accurate rights ledger linking every in-market asset to a documented agreement, track expirations, and handle renewals before rights lapse.
Own the creator payment budget, including rate negotiation, usage fees, flat fees, gifting, bonuses, and affiliate overlays, and manage spending to plan.
Manage creator payments and invoicing accurately and on time.
Partner with Legal and Compliance on claims-sensitive language, disclosure requirements, and permissible creator statements in the supplement category.
Build and maintain the content library, including taxonomy, naming conventions, metadata, and tagging by product, creator, format, hook type, and funnel stage.
Deliver organized, labeled, launch-ready asset batches to the paid media team on a predictable cadence.
Track assets from receipt through launch and identify content that has not yet been used.
Identify promising creative early and flag standout assets.
Report creator-sourced creative performance, including spend, ROAS, CAC, hook rate, hold rate, and share of total paid spend running on creator assets.
Report ROI by creator, content type, product, and platform to inform re-signing, scaling, and spending decisions.
Track pipeline economics, including cost per licensed asset, cost per active allowlisted handle, and cost per net-new winning creative.
Partner with paid media and creative teams on the testing roadmap and source content to meet their requested angles and formats.
Provide leadership with a monthly assessment of creator-channel returns and needs.