Creator Marketing Manager, Youtube Specialist

Creator Match

10d

About The Position

Creator Match is seeking a Creator Marketing Manager specializing in YouTube to lead creator-side strategy, talent selection, negotiations, and execution for YouTube marketing campaigns for B2B, SaaS, AI, and technology brands. The role combines platform expertise, commercial judgment, and creator relationship management, with responsibility for successful YouTube partnerships from sourcing through publication and follow-up.

The Creator Marketing Manager works alongside an Account Manager, who owns client relationships, campaign objectives, budgets, and client-side success. The Creator Marketing Manager owns creator strategy, sourcing, commercial negotiations, creator relationships, and creator-side outcomes. A dedicated Creator Associate handles primary creator-side execution under the manager’s direction; the manager sets priorities, reviews work, manages escalations, and remains accountable for results. The role also supports Creator Coordinators and Draft Reviewers.

Creator Match is a full-stack, brand-side creator marketing agency serving technology brands. Its programs include short- and long-form creator partnerships, paid media, brand trips and events, and influencer gifting. The company describes its environment as lean and fast-moving, with campaign demands that may occasionally require extended hours and evening or weekend responsiveness.

Requirements

• Experience in creator marketing, influencer marketing, talent management, or creator partnerships.
• Hands-on experience sourcing, negotiating, and managing long-form YouTube sponsorships.
• Strong command of channel evaluation, sponsorship formats, and production workflows.
• Experience negotiating rates, deliverables, usage rights, and commercial terms.
• Experience overseeing sponsored-content production, quality review, and creator escalations.
• Strong communication, negotiation, and relationship skills.
• Ability to manage multiple campaigns and direct team members independently in a fast-paced environment.

Nice To Haves

• YouTube program experience with B2B, SaaS, AI, or technology brands.
• Established relationships with YouTube creators, talent managers, or agencies.
• Familiarity with YouTube Analytics/Studio, CPM benchmarks, creator CRMs, and campaign tools.
• Experience with multi-video packages, recurring partnerships, and paid content usage.
• Experience coaching junior team members.

Responsibilities

• Turn campaign briefs into YouTube sourcing strategies and recommend creator mixes, formats, and approaches suited to campaign objectives and budgets.
• Evaluate channels based on audience relevance, views, retention, engagement, content quality, and brand safety.
• Direct Creator Associates on sourcing and present creator selections to clients alongside the Account Manager.
• Flag competitor conflicts and exclusivity issues, identify emerging talent, and find repeat partnership opportunities.
• Present creator talent across multiple clients for YouTube expansion.
• Advise on sponsorship formats, integration placement, messaging, and calls to action.
• Balance brand requirements with creator authenticity and audience trust; recommend creative approaches, multi-video packages, and recurring sponsorships.
• Set creator rates using performance history, audience quality, deliverables, usage rights, and benchmarks such as CPM, EMV, and cost per view.
• Negotiate with creators and talent managers on rates, packages, exclusivity, and licensing.
• Approve offers, communicate budget implications to the Account Manager, and ensure terms are accurately documented.
• Own creator-side execution from sourcing through production, publication, and follow-up.
• Oversee production milestones and resolve delays, missed commitments, and scope changes.
• Strategically review scripts and video drafts in partnership with Draft Reviewers for quality and brand alignment.
• Oversee verification of tracking links, promo codes, and FTC/YouTube disclosures.
• Manage strategic relationships with creators, talent managers, and agencies, including creator-side escalations.
• Analyze creator-level results against channel history and benchmarks, recommend improvements, and identify top performers for rebooking and long-term partnerships.
• Share creator insights with Account Managers and maintain accurate creator CRM records.
• Direct, review, and coach the assigned Creator Associate, and delegate coordination tasks to Creator Coordinators.
• Partner with Account Managers under defined ownership responsibilities and collaborate with Draft Reviewers, Account Coordinators, contracts, finance, and leadership.
• Contribute to YouTube best practices, benchmarks, training, and process improvements; stay current with YouTube trends and resources.

Benefits

• Opportunity to work on impactful campaigns with leading technology brands.
• Opportunity to help creators build meaningful partnerships and grow alongside a team that values initiative, accountability, and continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed