YouTube Social Strategist, Marketing

Google•Los Angeles, CA

3d•$116,000 - $166,000

About The Position

As a YouTube Social Strategist, Marketing, you will focus on YouTube and serve as the strategic operator behind the official flagship channel and its 45M+ subscriber community. Representing the YouTube Brand and Social team, you will lead day-to-day channel optimization, audience development, and data-driven programming strategy for the YouTube brand on its own platform. The role calls for a platform-focused practitioner who uses YouTube Studio to analyze retention curves, browse and suggested traffic patterns, click-through rates, and returning-viewer cohorts to support organic growth. You will own the channel’s programming rhythm and post-publish optimization, while working with internal teams and external production partners. You will shape title and thumbnail packaging, diagnose hook pacing, link Shorts to long-form videos, and build back-catalog viewership. You will also test and apply AI tools in YouTube Studio and Google Workspace to improve insights and streamline packaging and research workflows. The successful candidate has experience scaling YouTube channels in creator teams, digital-first studios, or YouTube growth consultancies, and understands how content earns discovery, watch time, and audience engagement on YouTube. Google Marketing connects technology with users and aims to show how Google products solve problems through user-focused marketing.

Requirements

Bachelor’s degree or equivalent practical experience.
4 years of experience in social media marketing.
Experience working cross-functionally with various stakeholders and teams.
Experience developing and executing social media strategies.
Experience with video hosting, live streaming, or social media platforms.
Experience with YouTube, Search, or Video Advertising.

Nice To Haves

Experience with large-scale projects, including relationship management, change management, and using AI productivity tools to solve problems and streamline workflows.
Experience driving organic channel growth for video platforms, creator-led studios, or online video networks, and knowledge of video platform mechanics such as analytics, title iteration, thumbnail testing, and performance.
Experience diagnosing video-platform algorithmic performance across discovery features and reviving back-catalog libraries.
Experience translating platform metrics into briefs and pre-production feedback for creative teams.
Experience with online video features including long-form content, short-form linking, collaborative tools, and playlists.
Ability to interact with technical and business stakeholders at all levels.
Experience scaling YouTube channels inside fast-paced creator teams, digital-first studios, or YouTube growth consultancies.
Deep technical command of how content earns discovery, watch time, and fandom on YouTube.

Responsibilities

Own daily YouTube Studio channel management and optimization, including thumbnail test-and-compare experiments, title pivots, metadata updates, and channel storefront curation.
Develop and manage the YouTube programming calendar, coordinating publishing cadence and native cross-linking across long-form video on demand, Shorts, collaborations, and posts.
Analyze YouTube Analytics retention curves, click-through rates, browse and suggested discovery, and viewer cohorts to diagnose performance and guide programming decisions.
Partner with internal producers and creative studios on data-backed greenlight gates, providing YouTube packaging briefs and feedback without leading video production.
Conduct ongoing back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks; deliver organic channel performance readouts to editorial leadership and cross-functional partners.