Marketing Strategist

Big Human•New York, NY

3d•$85 - $95•Remote

About The Position

Big Human, a full-service digital product agency, is hiring a Marketing Strategist to own client marketing programs from start to finish and support the agency’s own brand. The role spans clients in areas including cultural institutions, nonprofits, consumer platforms and enterprise B2B. The strategist works closely with the Director of Marketing, who will support their development, and collaborates with clients and internal teammates as needed. The role focuses on defining what success means for each project, setting goals and milestones, estimating and prioritizing work, and keeping clients and teammates aligned. The strategist plans and runs marketing across social, email, content and web, choosing channels based on client goals. AI tools are used to explore ideas, draft and analyze; the strategist is accountable for the quality and accuracy of the final work. This is a fully remote role, with a strong preference for someone in the NYC Tri-State area or able to travel to New York City for coworking days and team gatherings. East Coast hours are required. The salary range is $85,000–$95,000, depending on background.

Requirements

4–6 years of marketing experience, including at least 3 years at an agency handling multiple clients simultaneously.
Broad marketing experience across multiple channels and willingness to learn new areas as client needs arise.
Ability to get up to speed quickly in new industries, including enterprise software and cultural institutions.
Creative thinking and ability to develop original concepts.
Strong editing judgment and ability to make drafts specific and readable.
Ownership, including defining success, making decisions with imperfect information and anticipating next steps.
Results orientation, balancing brand storytelling with growth and evaluating whether work achieved its goals.
Ability to receive feedback and incorporate it into subsequent work.
Careful judgment around budgets, timelines, accuracy and client relationships, including escalating risks before committing.
Clear, direct communication and ability to make recommendations and disagree constructively with clients and colleagues.
Comfort with AI tools and accountability for their output.
Agency experience; candidates without agency experience are not a fit.
Ability to work East Coast hours.

Nice To Haves

Strong social instincts, with examples of growing an account or developing posts.
Experience with short-form video or motion.
Experience launching early-stage products or working closely with product designers and engineers.
Experience in regulated or compliance-heavy categories.
Experience running email programs; Mailchimp experience is a plus.
Experience supporting influencer or creator programs.

Responsibilities

Translate client goals into marketing plans with clear goals, milestones and success metrics.
Take the first strategic pass on projects that start from scratch.
Shape go-to-market and launch plans for products, features and campaigns.
Bring together client input, research and data to establish a clear direction.
Estimate work hours and prioritize work accordingly.
Break plans into weekly actions and keep work progressing.
Make and explain trade-offs, including recommending that work be deferred or not pursued when it will not advance goals.
Track the status and needs of each client engagement so work remains focused on the appropriate priorities.
Plan and run campaigns across social, email, content and web, selecting the channel mix based on client goals.
Develop creative concepts from a blank page and collaborate with designers, writers and other teammates when appropriate.
Define a clear metric before each campaign launches and ensure campaigns are connected to data.
Work with the analytics lead to support data-driven discovery through content and campaigns.
Edit AI-assisted and writer drafts, including emails, articles, website copy and social content.
Fact-check client-facing work and take responsibility for its accuracy.
Improve copy with specificity, voice and structure.
Report progress against client goals and prepare weekly client decks and updates.
Explain what happened, why it matters and what should happen next; use results to decide whether to expand, adjust or stop work.
Run tests and share findings.
Manage day-to-day client work alongside the Marketing Manager; present plans, updates and recommendations clearly.
Flag risks, blockers and uncertainty early, and close loops in Asana and in conversation.
Manage personal workstreams in Asana and turn lessons learned into templates, SOPs and repeatable workflows.

Benefits

Health, dental and vision insurance, including an option fully covered by Big Human.
14 paid holidays and generous vacation time.
401(k) matching.
10–16 weeks of paid parental leave.
Internet credit and home office upgrade stipend.
Summer Fridays.
Yearly team retreat and company-sponsored team events.
Shared Experience Fund and donation matching.
Education Fund for professional development.
Remote office with regular coworking days.