Marketing Strategist
About The Position
The Marketing Strategist develops and executes marketing campaigns and initiatives across EquiTrust’s distribution channels. Under the direction of the Strategic Marketing Manager, the role translates business objectives, product information and market insights into campaigns, sales concepts and marketing materials. The position works with the Sales and Marketing team and cross-functional partners in content, design, digital marketing, sales, product management, compliance and legal to coordinate execution, maintain consistent and accurate messaging, and support measurable results. The strategist conducts market and competitor research, monitors campaign performance, and provides insights and recommendations to improve future initiatives. The role is expected to carry out its responsibilities consistently with EquiTrust’s values of Integrity, Leadership, Accountability, Teamwork and Passion. The position is based in West Des Moines, Iowa, with infrequent travel of less than 10% of the time.
Requirements
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- At least 3 years of experience in marketing, campaign management or sales enablement.
- Understanding of life insurance, annuities and distribution channels.
- Experience developing and executing marketing campaigns aligned with business objectives.
- Working knowledge of industry-specific products, concepts and distribution channels.
- Ability to translate complex products into compelling marketing and sales narratives.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics, campaign reporting and performance optimization.
- Ability to manage multiple initiatives in a deadline-driven environment.
Nice To Haves
- Experience in financial services or insurance is preferred.
- Experience supporting or developing integrated campaigns in a regulated or B2B environment is preferred.
Responsibilities
- Execute integrated, multi-channel marketing campaigns in support of established strategies and business objectives.
- Develop campaign briefs, messaging recommendations and supporting materials.
- Coordinate campaign deliverables across functions.
- Partner with digital marketing teams on website, landing-page and SEO initiatives.
- Monitor campaign KPIs and recommend optimization opportunities.
- Support development of sales concepts by translating product features, benefits and competitive differentiators into value propositions.
- Assist with pitch frameworks, sales enablement materials, messaging and concept mockups.
- Gather Sales input to improve marketing tools and messaging.
- Collaborate with content writers, graphic designers and digital marketers to execute campaigns.
- Work with sales, product management, compliance and legal to ensure messaging accuracy and regulatory alignment.
- Develop campaign rollout plans, stakeholder communications and performance tracking aligned with strategic direction.
- Support communication and coordination across departments for campaign initiatives.
- Monitor industry trends, competitive positioning, and evolving financial professional and buyer behaviors.
- Summarize research findings and recommend improvements to campaign effectiveness and positioning.
- Support the Sales and Marketing team and other departments as needed, and take on additional responsibilities to accomplish department and company objectives.
Benefits
- Medical, dental and vision coverage.
- 401(k) with company match.
- Paid time off, including vacation, sick and holiday time.
- Paid parental leave for mothers and fathers.
- Hybrid/remote work options.
- Early Friday closure.
- Eligible employees may receive an annual discretionary incentive bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
