Site Marketing Strategist

Carhartt•Dearborn, MI

9d•Hybrid

About The Position

The Site Marketing Strategist collaborates with partners to ensure marketing plans are executed with excellence. The role requires strong project management, attention to detail, and the ability to build effective business relationships. It brings the Carhartt story to life across direct-to-consumer (D2C) channels, including owned retail stores and online experiences, and works with cross-functional teams to align project deliverables with D2C Marketing and Brand initiatives and deliver the Carhartt Brand Experience.

Requirements

Bachelor’s degree in Marketing or a related field, or equivalent years of related experience.
At least 5 years of Marketing experience in the apparel, retail, or consumer product industry.
At least 3 years of relevant experience within a brand product environment.
At least 3 years of project management experience, including managing multiple projects.
Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Strong analytical, verbal, and written communication skills.
Creative thinking and demonstrated problem-solving ability.
Demonstrated ability to manage relationships with cross-functional partners.
Strong organizational skills and ability to prioritize workload effectively.
Persistent and accurate attention to detail.

Nice To Haves

Digital and/or retail experience.

Responsibilities

Lead the digital Integrated Content Marketing Channel, developing and implementing strategies that drive traffic further through the shopping journey, from Product Listing Pages to Product Detail Pages, and increase engagement on Carhartt's ecommerce website.
Lead the Product Detail Page Content Marketing Channel, developing and implementing strategies that drive conversion through the shopping journey.
Brief the internal Creative and UX teams on seasonal campaign and evergreen Integrated Content marketing assets, and manage implementation from concept through execution to meet delivery dates.
Align with Merchandising, Marketing, Brand, and UX partners on how Integrated Content supports the digital journey for seasonal campaigns and evergreen product priorities.
Optimize the Integrated Marketing Channel, anticipate changing digital journey needs, and identify opportunities and solutions that improve the consumer experience.
Track analytics, report data, and capture learnings from marketing campaigns and evergreen product priorities to identify best practices and inform future D2C Marketing efforts.
Monitor and maintain the Integrated Content Placement Document, covering more than 1,000 Product Listing Pages and their potential content placements, to support strategic marketing placement and journey planning.
Partner with Creative teams to build an accessible Integrated Content creative library for efficient in-season updates and optimizations while maintaining campaign consistency.
Maintain a comprehensive understanding of Brand and D2C Marketing programs, Merchandising priorities, and key investments to ensure Integrated Content assets are accurate and strategically executed on Carhartt.com.
Collaborate with Brand Marketing to maintain ISC storytelling content on relevant education pages on Carhartt.com and help build and maintain the Carhartt brand.
Develop innovation and testing opportunities, partner with UX on execution and Analytics on measurement, and report actionable insights to the business.
Monitor trends and competitive examples of Integrated Content Strategies, sharing opportunities, learnings, and inspiration with the D2C Marketing Team.