Sr. Manager, Creator Marketing

Edelman•Los Angeles, CA

2d•$68,000 - $96,000

About The Position

DJEH is seeking a Senior Manager, Creator Marketing to lead day-to-day execution of creator programs for a major U.S. fashion and retail brand. Embedded within a highly integrated team, the role supports product- and culture-focused campaigns that may combine creator, experiential, and earned elements. The position works at the intersection of fashion and lifestyle trends, digital storytelling, and creator partnerships, balancing creative vision with operational precision across strategy development, client presentations, budget oversight, and talent negotiations. The successful candidate will lead multiple campaigns with strategic focus, cross-functional coordination, and creative precision in a fast-paced, complex environment. The role includes developing creator strategies and plans, building relationships with talent and their representatives, serving as a client contact, and managing and mentoring junior team members. The annual salary range is $68,000–$96,000. Pay within the range depends on factors including education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, contractual agreements, and business or organizational needs. Total compensation may also include annual bonuses, paid time off, and region-specific benefits.

Requirements

At least 5 years of relevant creator marketing experience at an agency, brand, or talent management company.
Hands-on experience working with creators across tiers, from nano to celebrity, and platforms such as TikTok, Instagram, and YouTube.
Strong contract negotiation and talent management experience.
Experience building strategic briefs, managing content calendars, and driving measurable results.
Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.
Familiarity with developing post-campaign reports and translating insights into actionable recommendations.
Experience collaborating with cross-functional teams such as PR, paid media, creative, experiential, and analytics.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and proactive in managing multiple workstreams.
Experience with creator discovery and tracking platforms such as Captiv8 or CreatorIQ.

Nice To Haves

Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories, with an understanding of how creators influence discovery, consideration, and shopping behavior.
Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.
Experience managing creator-led events, shopping moments, and in-person activations.
Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions, and collaborating with paid teams to optimize creator content performance.
Experience in fast-moving, culturally responsive environments with frequent campaign and seasonal moments.
Comfort leading high-volume programs with minimal oversight.
Ability to lead strategic presentations to clients and stakeholders.
Empathy-driven leadership that builds trust and develops talent.
Strong problem-solving instincts and ability to manage ambiguity with confidence.
Contributes to internal points of view, creator trend briefings, or cross-team thought leadership.

Responsibilities

Manage creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations.
Integrate creator strategy into broader marketing efforts while collaborating with PR, creative, paid media, experiential, and external partners.
Build and manage creator plans and budgets, focusing on ROI, quality engagement, and brand impact.
Develop and maintain relationships with creators, managers, and talent agents across tiers, particularly in fashion, lifestyle, and culture.
Manage multiple workstreams while ensuring quality, timeliness, and stakeholder satisfaction.
Serve as a key client point of contact for workstreams and represent the team’s work with professionalism and strategic insight.
Manage and mentor junior team members, supporting creative thinking and professional development.