Creator Marketing Associate

Gymshark•New York, NY
•$65,000 - $75,000•Hybrid

About The Position

Gymshark is seeking a social-media-focused Creator Marketing Associate with a genuine passion for the fitness community. The role owns a portfolio of creator relationships, serves as a key day-to-day contact, and helps ensure partnerships are executed to a high standard. It supports creator recruitment and campaign delivery, contributing to brand presence and cultural relevance. The associate works across multiple projects, collaborates with internal stakeholders, and helps drive the success of creator partnerships and marketing campaigns. This is a hybrid role partially based in Gymshark's New York City office. Candidates must be local or willing to relocate and authorized to work in the United States.

Requirements

  • Experience managing relationships with creators, influencers, talent, athletes, or external partners.
  • Genuine interest in social media, creator marketing, digital culture, and emerging trends.
  • Strong organisational skills and the ability to manage multiple projects and priorities simultaneously.
  • Excellent communication and stakeholder management skills.
  • Proactive mindset with a strong sense of ownership and accountability.
  • Experience coordinating campaigns, projects, or partnership activations.
  • Strong attention to detail and confidence managing processes, timelines, and documentation.
  • Commercial awareness and ability to build professional, trusted relationships.
  • Comfort working in a fast-paced environment and adapting to changing priorities.
  • Collaborative approach and willingness to support team objectives and shared success.
  • Must be local to the New York City area or willing to relocate.
  • Must be authorized to work in the United States.

Responsibilities

  • Manage a portfolio of creator and athlete partnerships, building strong and professional relationships.
  • Serve as a day-to-day point of contact for creators and support a positive partnership experience.
  • Support creator marketing strategies and regional campaign activity.
  • Develop and maintain talent plans that track deliverables, activation moments, and renewal timelines.
  • Manage the creator lifecycle, from outreach and onboarding through campaign activation and partnership completion.
  • Monitor contractual obligations and campaign deliverables to ensure creators meet agreed commitments.
  • Support creator recruitment through research, talent identification, profile reviews, and pipeline management.
  • Conduct outreach to prospective creators and maintain recruitment trackers and documentation.
  • Monitor emerging creators, industry trends, and cultural moments, and bring opportunities and insights to the team.
  • Coordinate campaign activity and timelines, collaborating with cross-functional stakeholders to deliver activations.
  • Support campaign reporting with accurate data, insights, and performance updates.
  • Complete administrative processes, including invoicing and payment tracking, accurately and on time.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Performance-based bonus opportunity.
  • Competitive PTO.
  • Contributory 401(k).
  • Gymshark employee discount and long-service awards.
  • Funded multi-site fitness membership.
  • Enhanced family leave plans.
  • Short-term and long-term disability plans.
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