Application Engineering Manager, YouTube Marketing

Google•Los Angeles, CA

3d•$192,000 - $278,000

About The Position

You lead all aspects of web development, requirements gathering, software development, testing, documentation, training, implementation, ongoing support, and maintenance for in-house and customer-facing web applications. You work closely with a cross-functional team of Googlers, using UI and functional specifications and prototypes as input. You are empowered to take ownership, act, and innovate to meet user and customer needs. The role is part of Google Marketing, which connects technology with users and demonstrates how Google products solve problems. In this position, you manage and mentor a collocated technical team and lead the development of Applied AI and custom tooling to help Product Marketing Managers and Go-To-Market teams scale campaigns. You also coordinate technical relationships with YouTube Product, UX, and Engineering teams, and improve the marketing technology stack by automating legacy workflows and turning successful experimental tools into reusable global platforms. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. The listed U.S. compensation is $192,000–$278,000, plus a 20% bonus target, equity, and benefits.

Requirements

Bachelor's degree in Computer Science, Management Information Systems, another technical field, or equivalent practical experience.
12 years of experience programming in Java or Python.
8 years of experience in software development, application engineering, or technical solutions development, including designing, coding, and building internal tools, applications, and systems.
Experience with systems architecture and design.
Experience designing and implementing third-party system integrations.
Experience managing people or teams.

Nice To Haves

Master's degree in Computer Science, MIS, or a related technical field, or equivalent practical experience.
Experience with LLM orchestration, prompt engineering, or integrating generative AI agents into production environments.
Experience leading multi-team technical projects from system architecture and design through execution and deployment.

Responsibilities

Manage and mentor a collocated technical team of Application Engineers and Specialists.
Design, build, and manage the Applied AI and custom tooling roadmap, translating strategic marketing requirements into technical solutions and implementation that help Product Marketing Managers and Go-To-Market teams scale campaigns.
Own technical cross-functional relationships with upstream YouTube Product, User Experience, and Engineering teams, and drive strategic technical alignment on joint AI initiatives.
Optimize the marketing technology stack and automate legacy workflows by piloting agentic solutions and formalizing successful experimental tools, such as AI-native campaign systems, into reusable global platforms.
Lead requirements gathering, software development, testing, documentation, training, implementation, ongoing support, and maintenance for in-house and customer-facing web applications.