VP, Creator Marketing

Edelman•New York, NY

2d•$95,000 - $165,000•Onsite

About The Position

Edelman is seeking a Vice President, Creator Marketing to partner with its Brand team in the New York office on a large retail client. The role will lead creator strategy and partnerships within integrated campaigns, drawing on deep knowledge of creators across talent tiers, branded video content, social platforms, digital media, and talent management. The Vice President will oversee account and project management, supervise and develop staff, and serve as a daily client counterpart. They will also contribute to agency-wide creator thought leadership, support portfolio growth, and collaborate with internal teams to deliver successful campaigns.

Requirements

At least 8 years of relevant experience in marketing or related fields, including advertising, public relations, digital or creator marketing, and media.
At least 5 years of experience working directly with creators, in creator marketing or talent management, or at a comparable agency, executing creator programs from start to finish.
Bachelor’s degree or equivalent work experience.

Nice To Haves

Strong understanding of social media, creators, content creators, and the broader creator marketing ecosystem.
Strong network of creator and talent agency contacts at senior and junior levels.
Knowledge of all creator tiers (micro, mid, top tier, and macro) and the nuances of working with each.
Ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPIs and drive ROI.
Experience using data, insights, and performance metrics to inform creator strategy, optimize programs, and guide client decisions.
Knowledge of creator marketing best practices, technology platforms, tools, and processes.
Understanding of integrating creator work across teams and channels, ideally including paid, earned, owned, and creative.
Experience managing teams, establishing goals, and ensuring project deadlines are met.
Exceptional collaboration skills and ability to work across practices.
Experience or involvement in new business, including proposal development, RFI/RFP responses, and pitching.

Responsibilities

Drive Edelman’s strategic vision in cross-platform creator and digital talent.
Establish processes and best practices to support growth, scale, and consistency across creator programs.
Advise clients on creator partnerships of varying scopes and deal sizes, including how to structure programs for meaningful impact.
Establish and maintain senior-level client relationships, advising on creator opportunities aligned with business and brand objectives.
Build and maintain relationships with creators, talent representatives, and platform partners.
Manage and develop team members through career pathing, goal setting, mentorship, and ongoing feedback.
Collaborate with internal strategy, creative, production, and account teams to ensure campaign success.
Participate in account and campaign management with internal account leadership to support client satisfaction and program excellence.
Contribute to agency-wide points of view and thought leadership in the creator space.
Identify creator integration opportunities across the agency and help embed creator thinking into broader campaigns.
Bring trends, insights, and cultural moments to internal teams and client partners as a subject matter expert.
Oversee, in partnership with the measurement team, proprietary dashboards and databases used to track and measure campaigns.
Support portfolio business growth through organic expansion, ideation, pitching, and attention to overall business health.