VP, Creator Marketing

Daniel J. Edelman•New York, NY

About The Position

Edelman is seeking a Vice President, Creator Marketing to partner with its Brand team in the New York office, working on a large retail client. The role helps lead the firm’s creator marketing expertise and supports its evolution as a communications marketing firm. The successful candidate will bring deep knowledge of creator partnerships across talent tiers, branded video content, social platforms, digital media, and talent management, along with the ability to build relationships and shape creator strategy within integrated campaigns. The Vice President will provide strategic and account leadership, advise clients on creator partnerships, manage a busy account and team, and serve as a daily client counterpart. The role also helps establish scalable creator-program processes, contributes thought leadership, integrates creator work across agency teams, and supports portfolio growth. Salary range: $95,000–$165,000 per year. Pay within the range depends on factors including qualifications, experience, skills, seniority, geographic location, performance, and business needs. Other rewards may include annual bonuses, paid time off, and region-specific benefits.

Requirements

At least 8 years of relevant experience in marketing or related fields, including advertising, public relations, digital/creator marketing, or media.
At least 5 years of direct experience working with creators, in creator marketing or talent management, or at a comparable agency, executing creator programs from start to finish.
Bachelor’s degree or equivalent work experience.
Strong understanding of social media, creators, content creators, and the broader creator marketing ecosystem.
Strong network of creator and talent agency contacts at senior and junior levels.
Knowledge and experience working with micro, mid-tier, top-tier, and macro creators and understanding the nuances of working with each.
Ability to work with clients and manage teams to develop strategic and creative creator campaigns that deliver on KPIs and drive ROI.
Experience using data, insights, and performance metrics to inform creator strategy, optimize programs, and guide client decision-making.
Knowledge of creator marketing best practices, technology platforms, tools, and processes.
Understanding of how to integrate creator work across teams, including paid, earned, owned, and creative.
Experience managing teams, establishing goals, and ensuring project deadlines are met.
Strong collaboration skills and ability to work across practices.
Experience or involvement in new business, including proposal development, RFI/RFP responses, and pitching.

Responsibilities

Drive Edelman’s strategic vision in the cross-platform creator and digital talent space.
Establish processes and best practices to support growth, scale, and consistency across creator programs.
Advise clients on creator partnerships of varying scopes and deal sizes, including how to structure programs that drive meaningful impact.
Establish and maintain senior-level client relationships, advising on creator opportunities aligned with business and brand objectives.
Build and maintain relationships with creators, talent representatives, and platform partners.
Manage and develop team members through career pathing, goal setting, mentorship, and ongoing feedback.
Collaborate with internal strategy, creative, production, and account teams to support campaign success.
Participate in account and campaign management with internal account leadership to ensure client satisfaction and program excellence.
Contribute to agency-wide points of view and thought leadership in the creator space.
Identify creator integration opportunities across the agency and embed creator thinking into broader campaigns.
Bring trends, insights, and cultural moments to internal teams and client partners as a subject matter expert.
Oversee, in partnership with the measurement team, proprietary dashboards and databases used to track and measure campaigns.
Support portfolio business growth through organic expansion, ideation, pitching, and overall business health.