Director, Creator Marketing Services

CreatorIQ•New York, NY

4d•$171,000 - $214,000•Hybrid

About The Position

CreatorIQ is hiring a Director, Creator Marketing Services to lead its Influencer Marketing Services team across the US and EMEA. The team plans and runs creator programs for leading brands and agencies, covering the process from creator discovery, casting, and outreach through contracting, campaign execution, and performance reporting. The director owns revenue growth, delivery quality, and team margins while developing leaders and specialists and shaping packaged services that customers can readily buy and sales teams can confidently sell. The role is a senior voice in strategic customer relationships, escalations, competitive pursuits, and CreatorIQ’s creator-marketing thought leadership. The director partners with Sales and Customer Success on new business, expansion, and account health; with other Services directors on scoping and pricing; with Data Intelligence so programs are grounded in data; with Product to align services with the platform roadmap; and with Legal and Finance on contracts, payments, usage rights, disclosures, and risk requirements. The position also develops repeatable offerings and pricing approaches, including pilots of outcome- and performance-based models, while ensuring work is delivered consistently, within scope, and at healthy margins.

Requirements

10+ years of experience in influencer, creator, or social marketing at a brand, agency, or marketing technology company, including leading programs for enterprise brands.
4+ years of experience leading teams, including managing managers and leading distributed or global teams.
Deep, hands-on knowledge of planning, casting, contracting, executing, and measuring creator programs across Instagram, TikTok, YouTube, and other platforms.
Demonstrated success growing a services or agency portfolio, including new business, expansion, and competitive pitches or RFPs.
Experience owning delivery, scope, and margin for a services portfolio, including utilization, capacity planning, and pricing.
Experience designing packaged or productized service offerings that sales teams can sell confidently.
Data-informed approach to creator selection, optimization, and measurement, with the ability to partner with analytics teams to communicate performance clearly.
Strong executive presence and ability to present strategy and results to senior brand and agency stakeholders while expressing a clear point of view.
Visible point of view on creator marketing, demonstrated through content, speaking, or client-facing thought leadership.
Sponsors and prioritizes responsible AI adoption, secures needed support and resources, and ensures AI initiatives deliver business value while following governance standards.

Nice To Haves

Direct experience with the CreatorIQ platform or comparable creator/influencer marketing technology.
Experience designing outcome- or performance-based influencer pricing models.
Experience in a professional-services or agency environment with billability or utilization targets.
Background in customer success or account management at a SaaS company.
Experience supporting enterprise brands across categories such as beauty, CPG, retail, or consumer technology in global markets.

Responsibilities

Lead the Creator Marketing Services team across the US and EMEA, developing managers, clear career paths, and coverage of critical skills.
Grow services revenue by partnering with Sales on new business and expansion, and equip Sales and Customer Success to qualify, position, and sell standard offerings.
Own end-to-end creator-program delivery, from discovery and casting through outreach, contracting, campaign execution, and reporting, partnering with Data Intelligence throughout.
Build and maintain a prescriptive, standardized catalog of influencer marketing services with clear tiers, scopes, deliverables, and criteria for custom work.
Evolve services pricing to reflect delivered value, including piloting outcome- and performance-based models that can convert into recurring programs.
Own team billability, utilization, and margin through time tracking, capacity planning, early out-of-scope identification, and performance reporting to leadership.
Act as the escalation point for Influencer Marketing Services customers, lead recovery plans for at-risk accounts, and partner with Customer Success on account health, renewals, and expansion.
Lead services strategy for strategic pitches and RFPs, positioning CreatorIQ’s data, platform, and data-ownership advantages against full-service agencies.
Represent CreatorIQ as a thought leader in creator marketing through benchmarks, case studies, and speaking opportunities.
Establish creator-program processes for contracts, payments, usage rights, disclosures, and risk requirements in partnership with Legal and Finance.