Director, Social & Creator Marketing - Minecraft

Microsoft • Redmond, WA

3d • $130,900 - $272,300

About The Position

At Mojang Studios, the creators of Minecraft, the Director, Social & Creator Marketing leads a connected global organization responsible for how Minecraft builds audiences, participates in culture, and deepens relationships with players, creators, and fans. The function spans organic social, international and local market channels, influencer and community marketing, affiliate marketing and creator commerce, and editorial and direct-to-fan programming.

The role sets cultural and creative direction, turning audience, creator, community, and cultural signals into distinctive ideas, stories, programming, and experiences. It guides sustained creator relationships and connected ongoing engagement with players and fans, while partnering with Performance Marketing to align fan-facing activity with paid media and player lifecycle marketing.

The Director builds the organization, talent, capabilities, partnerships, and operating practices required to deliver impact globally and improve over time. The position is part of Mojang Studios, whose mission is to build a better world through the power of play and whose goal is to foster an inclusive team reflecting Minecraft’s diverse global community.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 5+ years of experience in integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work; alternatively, equivalent experience.

Nice To Haves

• Experience leading social, influencer, creator, community, audience, or integrated digital marketing for a global consumer, entertainment, gaming, or culturally relevant brand.
• Cultural and creative judgment, including the ability to recognize emerging audience, creator, and cultural signals and translate them into compelling ideas, storytelling, programming, and experiences.
• Experience building sustained influencer and creator relationships, programs, and partnerships beyond individual campaign activations.
• Experience leading organic social, community marketing, and direct-to-fan programming that builds ongoing audience engagement, participation, and fandom.
• Experience developing affiliate or creator commerce programs that connect creator relationships and audience engagement with measurable business outcomes.
• Demonstrated ability to build and lead multidisciplinary teams, develop experienced leaders, and establish clear accountability and ways of working across a complex organization.
• Strategic and analytical judgment, with experience using audience and performance insights to inform marketing strategy, creative development, programming, and investment decisions.
• Curiosity about games, entertainment, creators, fandom, online communities, and culture, and commitment to developing deep fluency in Minecraft, its players, creators, and community.

Responsibilities

• Lead Minecraft’s global audience, influencer, and community marketing strategy across organic social, influencer marketing, affiliate and creator commerce, community marketing, and direct-to-fan programming.
• Set cultural and creative direction by understanding Minecraft audiences, creators, communities, and the broader cultural landscape, and translating emerging signals into distinctive ideas, stories, programming, and experiences.
• Build Minecraft’s influencer and creator ecosystem through sustained relationships, programs, partnerships, and experiences that reach new audiences, deepen engagement, encourage participation, and amplify launches and cultural moments.
• Lead organic social, community marketing, editorial, and direct-to-fan programming, including editorial strategy, planning, publishing, and ongoing engagement rhythms.
• Establish active listening and learning practices across social, influencers, creators, and communities; translate signals into insights that inform marketing strategy, creative development, programming, and franchise priorities.
• Grow affiliate and creator commerce in connection with creator relationships, audience engagement, and marketing and business priorities while protecting audience trust and authenticity.
• Partner with Performance Marketing on shared audience and franchise priorities, connecting fan-facing content and experiences with paid media, martech, and player lifecycle activity.
• Build and develop a high-performing global team, establish accountability and operating practices, coordinate internal teams, agencies, creators, and partners, and use objectives and results to improve strategy and investment decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director