Director, Content, Creator & Social

Visa•Miami, FL

2d•$152,200 - $244,000•Onsite

About The Position

The Director, Content & Social defines how Visa appears through content, creators, partnerships, and digital platforms across Latin America and the Caribbean (LAC). The role establishes scalable, always-on content ecosystems and uses AI-enabled content innovation to strengthen cultural relevance, drive engagement, and improve brand preference across the region. The Director builds and scales content and social media capabilities across LAC, creating repeatable frameworks, creator partnership models, and distribution strategies that can be applied consistently across markets while remaining locally relevant. The position reports to the Senior Director, Digital, Content, Innovation & Media and collaborates with Brand, Media, Creative Studio, Consumer Marketing, market teams, and external agency and platform partners. It leads content strategy and operations, creator and influencer partnerships, AI-enabled production innovation, distribution, measurement, and cross-functional activation. Success is measured by cultural relevance, audience engagement, brand preference, creator impact, improved production speed and personalization, and rigorous links between content investment and brand and business outcomes. The role requires at least three days in the office, with the specific days confirmed by the Hiring Manager. Work hours vary according to departmental needs, and travel is required 5–10% of the time. The position is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers. Visa will accept applications until at least 11-13-2026. For US-based roles, the estimated annual salary range is $152,200 to $244,000 USD, potentially including sales incentive payments where applicable. Salary may vary based on job-related factors including knowledge, skills, experience, and location. The position may also be eligible for bonus and equity. Visa describes a comprehensive benefits package that may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.

Requirements

At least 10 years of work experience with a Bachelor's Degree, or at least 8 years with an advanced degree, or at least 3 years with a PhD.
Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.
Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.
Experience building and scaling content operations, including editorial processes, creator programs, and production workflows.
Proven track record of developing content strategies that drive measurable brand impact and audience engagement.
Experience with AI-enabled content tools and emerging production technologies.
Strong creative sensibility and ability to evaluate content quality and provide strategic creative direction.
Experience operating in matrixed organizations and influencing cross-functional stakeholders.
Strong analytical skills and ability to translate content performance data into strategic recommendations.
Excellent communication skills and ability to articulate a content vision to senior leadership.
Fluency in English and Spanish.

Nice To Haves

12 or more years of work experience with a Bachelor's Degree, or 8–10 years with an advanced degree, or 6 or more years with a PhD.
Portuguese fluency.

Responsibilities

Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference.
Develop content frameworks and playbooks that support consistent execution across markets while allowing local adaptation.
Build always-on content programs across platforms and channels for priority audiences.
Lead content calendars, editorial strategies, and distribution plans aligned with business priorities, cultural moments, and audience behaviors.
Own Visa's creator and influencer strategy across LAC and develop scalable partnership models and activation playbooks.
Develop creator partnership frameworks balancing brand consistency with authentic creator expression and audience relevance.
Build and manage a diverse creator ecosystem across tiers, categories, and markets.
Establish measurement approaches for creator partnership impact on brand metrics, engagement, and business outcomes.
Lead adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability.
Identify and implement emerging content technologies and champion innovative formats, distribution models, and production approaches.
Develop integrated distribution strategies across paid, owned, partner, and emerging channels.
Establish content performance measurement frameworks with KPIs tied to brand health, engagement, and business outcomes.
Lead a test-and-learn agenda to evolve content performance, formats, and distribution approaches.
Partner with Media teams to align content and paid media strategies.
Partner with Creative Studio to align content production capabilities with strategy and quality standards.
Collaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations.
Work with market teams to adapt and activate content strategies for local relevance across LAC countries.
Support Marketing Services content needs by developing scalable content solutions for client activations.