Social & Creator Content Manager
About The Position
TRUECar is seeking a Social & Creator Content Manager to make social media a trust-building channel that brings car shoppers to TRUECar. Reporting to the Senior Director, Brand Marketing, this role owns TRUECar's social presence and proof—from creator outreach and customer testimonial production through publishing across the company's social channels. The manager will run the creator and influencer program, build an ongoing pipeline of customer testimonial videos, and publish creator, testimonial, campaign, and PR content through TRUECar's social content platform. The role works closely with Brand, Creative, PR, agencies, the media team, Legal, Product, and Customer Support. TRUECar specifies that the program must feature real people, not AI-generated influencers, and that customer stories and claims must be handled responsibly.
Requirements
- Expert, hands-on experience using an enterprise social media management platform, such as Sprout Social or Brandwatch.
- Up-to-date knowledge of social media trends, formats, and platform changes.
- Firm knowledge of social audiences and how to reach them.
- Deep, current knowledge of the creator landscape, including emerging creators.
- A portfolio of creator campaigns personally sourced, briefed, contracted, paid, and reported on.
- Working knowledge of creator contracts, usage rights, whitelisting, and FTC disclosure rules.
- Comfort with platform analytics and turning results into clear recommendations.
- Strong organization skills, including keeping numerous creators, deliverables, and posts on schedule with clear trackers and owners.
- Strong program management skills, including setting goals, budgets, and timelines and reporting proactively.
- Ability to scale an influencer program with repeatable processes and playbooks.
- Ability to influence without authority and secure decisions across Creative, Legal, PR, Product, and Customer Support.
- Clear communication skills, including keeping leadership and partner teams informed and flagging risks early.
- Sound judgment and commitment to protecting real stories and not publishing unsupported numbers.
Nice To Haves
- Experience with creator discovery, CRM, and payment tools such as CreatorIQ or GRIN.
- Experience with remote video testimonial tools such as Vocal Video.
- Experience with AI tools that speed up transcription and caption creation.
Responsibilities
- Run the creator program end to end, including finding, vetting, briefing, contracting, paying, and reporting on creators across YouTube, Instagram, and TikTok.
- Build a creator roster that reaches new-car buyers, including women and diverse voices.
- Negotiate creator fees, usage rights, and whitelisting within budget, and manage agency partners.
- Build an always-on pipeline of real TRUECar buyers sharing their stories on video.
- Recruit buyers through post-purchase emails and surveys, then screen and schedule them.
- Manage remote, self-recorded video capture and occasional in-person shoots.
- Own TRUECar's organic presence on Instagram, TikTok, YouTube, Facebook, X, and LinkedIn, maintaining a calendar aligned with launches and campaigns.
- Publish content through TRUECar's social content platform and coordinate with Brand, Creative, PR, and agencies in that system.
- Adapt creator, testimonial, campaign, and PR content into native posts with on-brand captions.
- Monitor comments and direct messages, route service issues to Customer Support, and flag brand risks the same day.
- Partner with the media team to boost strong organic and creator posts.
- Set goals, budgets, and timelines; keep creators, deliverables, and posts on schedule using clear trackers and owners; and report results and recommendations.
- Develop repeatable processes and playbooks to scale the influencer program.
- Influence and coordinate decisions across Creative, Legal, PR, Product, and Customer Support, while keeping leadership and partner teams informed and flagging risks early.
- Protect the authenticity of customer stories and ensure claims and numbers are supportable.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
