Social Media Manager & Content Creator

Bic# 1854•Hartford, CT

3d•Remote

About The Position

ABCO is seeking a creative, motivated, and results-driven Social Media Manager to expand brand recognition and grow its social media presence. The role focuses primarily on growing the Facebook audience, with Instagram growth also important. The successful candidate will create engaging, entertaining, and shareable content using creative and AI-powered tools, and develop strategies to turn brand exposure into new followers and subscribers. The position combines creative content production with strategic planning. The Social Media Manager will propose strategies and content plans for management review, execute approved strategies, maintain a consistent posting schedule, monitor performance, and recommend improvements. Success will be measured by increased brand awareness, Facebook followers, engagement, and a stronger social media presence.

Requirements

Previous experience managing business social media accounts.
Demonstrated ability to grow social media audiences and brand recognition.
Strong understanding of Facebook and Instagram algorithms, trends, and audience engagement.
Experience creating short-form videos, Reels, graphics, and carousel posts.
Familiarity with AI-powered content creation tools and platforms.
Ability to develop social media strategies and present recommendations to management.
Understanding of organic social media growth strategies.
Creative mindset and ability to develop original, entertaining, and shareable content.
Ability to interpret analytics and use performance data to guide future strategies.
Strong communication, organization, and time-management skills.

Responsibilities

Develop and propose social media strategies focused on increasing followers, engagement, and brand awareness across Facebook and Instagram.
Present proposed strategies, content plans, and growth initiatives to management for review and approval.
Build brand recognition through consistent, creative, and engaging social media content.
Create short-form videos and Reels, AI-generated videos and animations, static graphics, carousel posts, memes, trending content, and other shareable posts.
Use AI tools to streamline and enhance content creation.
Develop strategies to convert increased brand exposure and content reach into new followers and subscribers.
Identify social media trends, audience interests, and opportunities to increase organic reach.
Monitor analytics and report on follower growth, engagement, reach, and overall content performance.
Evaluate campaign results and recommend adjustments to improve performance.
Maintain a consistent posting schedule and ensure content aligns with ABCO's brand and messaging.