Social Media Content Creator

Abbott • Chicago, IL

3d • $61,300 - $122,700 • Onsite

About The Position

Abbott is seeking a Social Media Content Creator for its Content team within the PA Public Affairs division. The role is based onsite at Abbott Park, Illinois, or Willis Tower in Chicago. The creator develops social-first content to strengthen Abbott’s brand presence and reputation across global social media channels, leading creative work from ideation and production through editing and optimization. The position collaborates across teams to tell Abbott’s brand stories and produce content aligned with business priorities, audience interests, and the company’s brand voice and visual style.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 1–3 years of experience in social media content creation.
• Proficiency in video shooting, editing, and production techniques; familiarity with in-app creator tools and video editing software.
• Extensive knowledge of and hands-on experience with organic and paid social media content on key platforms.
• Excellent verbal and written communication skills.
• Strong time management, organizational skills, and attention to detail.

Nice To Haves

• Hands-on experience creating social-first content for leading product brands and/or corporate brands.
• Prior experience in public relations, marketing communications, and/or social media management.
• Creativity, attention to detail, awareness of social media trends, self-direction, quick thinking, and ability to create in a brand’s voice and visual style.

Responsibilities

• Develop and implement social media content strategies aligned with Abbott’s brand voice, business priorities, and audience interests.
• Plan, produce, and edit content for Abbott’s owned social media platforms, including Instagram, LinkedIn, TikTok, X, Facebook, and YouTube.
• Use Canva and other design software to create and edit visually compelling social assets.
• Partner with cross-functional teams to develop social content and execution plans aligned with business news, announcements, and health technology innovations.
• Advise teams on brand-aligned, platform-specific paid social content best practices.
• Coordinate with the social media team to optimize posting cadence and ensure accurate social media metrics reporting.
• Organize brainstorms and collaborate on creative concepts and social-first content ideas aligned with Abbott’s brand identity and communications efforts.
• Adapt content to each platform and ensure it resonates with its audiences.
• Monitor social platform updates, algorithm changes, and emerging trends, translating them into timely content and storytelling opportunities.
• Use performance data and content insights to improve content effectiveness and future strategy.
• Collaborate with external creative agencies on content development and execution.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, described as an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level