Social Media Content Creator

Abbott • Chicago, IL

2d • Onsite

About The Position

Abbott is seeking a Social Media Content Creator for its Content team within the PA Public Affairs division. The position is based onsite at Abbott Park, Illinois, or Willis Tower in Chicago. The creator will develop social-first content to strengthen Abbott’s brand presence and reputation across global social media channels, leading creative work from ideation and production through editing and optimization. The role collaborates with internal teams and external creative agencies to bring Abbott’s stories to life and to support content tied to business announcements and health technology innovations.

The ideal candidate is creative, detail-oriented, proficient in short-form video production, and attuned to social media trends. They should be able to capture content in Abbott’s brand voice and visual style, understand the social media landscape, and communicate effectively. Experience in public relations, marketing communications, or social media management is a plus.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 1–3 years of experience in social media content creation.
• Proficiency in video shooting, editing, and production techniques; familiarity with in-app creator tools and video editing software.
• Extensive knowledge of and hands-on experience with organic and paid social media content on key platforms.
• Excellent verbal and written communication skills.
• Strong time-management and organizational skills, with attention to detail.

Nice To Haves

• Prior experience in public relations, marketing communications, and/or social media management.

Responsibilities

• Develop and implement social media content strategies aligned with Abbott’s brand voice, business priorities, and audience interests.
• Plan, produce, and edit content for Abbott’s owned social media platforms, including Instagram, LinkedIn, TikTok, X, Facebook, and YouTube.
• Use Canva and other design software to create and edit high-quality visual assets for social media.
• Collaborate with cross-functional teams to develop social content and execution plans related to business news, announcements, and health technology innovations.
• Advise teams across Abbott on brand-aligned, platform-specific paid social content best practices.
• Coordinate with the social media team to optimize posting cadence and ensure accurate reporting of social media metrics.
• Organize brainstorms and work with the social media team to generate creative concepts and social-first content ideas aligned with Abbott’s brand identity and communications efforts.
• Adapt content to each social platform and ensure it resonates with its audience.
• Monitor platform updates, algorithm changes, and emerging trends, translating them into timely content and storytelling opportunities.
• Use performance data, content learnings, and insights to improve content effectiveness and future strategy.
• Collaborate with external creative agencies to support content development and execution.

Benefits

• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to a bachelor’s degree.
• Career development opportunities with an international company.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level