Social Media Content Creator

Abbott Laboratories • Chicago, IL

3d • $61,300 - $122,700 • Onsite

About The Position

The Social Media Content Creator works in Abbott’s PA Public Affairs division at either the Abbott Park, Illinois, or Willis Tower location. This is an onsite role focused on creating social-first content to elevate Abbott’s brand presence and reputation across global social media channels. The role leads content creation from ideation and production through editing and optimization, and collaborates across teams to tell Abbott’s brand stories.

The position calls for a creative, detail-oriented professional with hands-on experience creating social content for product or corporate brands and strong short-form video production skills. The candidate should understand the social media landscape, recognize trends, and create content that reflects Abbott’s brand voice and visual style. Experience in public relations, marketing communications, or social media management is a plus.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 1–3 years of experience in social media content creation.
• Proficiency in video shooting, editing, and production techniques; familiarity with in-app creator tools and video editing software.
• Extensive knowledge of and hands-on experience with organic and paid social media content on key platforms.
• Excellent verbal and written communication skills.
• Strong time management, organizational skills, and attention to detail.

Nice To Haves

• Experience in public relations, marketing communications, and/or social media management.

Responsibilities

• Develop and implement social media content strategies aligned with Abbott’s brand voice, business priorities, and audience interests.
• Plan, produce, and edit content for Abbott’s owned social media platforms, including Instagram, LinkedIn, TikTok, X, Facebook, and YouTube.
• Use Canva and other design software to create and edit high-quality visual assets for social media.
• Partner with cross-functional teams to develop social content and execution plans related to business news, announcements, and health technology innovations.
• Advise Abbott teams on brand-aligned, platform-specific paid social content best practices.
• Coordinate with the social media team to optimize posting cadence and ensure accurate reporting of social media metrics.
• Organize brainstorms and collaborate with the social media team to generate creative concepts and social-first content ideas aligned with Abbott’s brand identity and communications efforts.
• Adapt content to different social platforms using a platform-first approach and ensure it resonates with audiences.
• Monitor social platform updates, algorithm changes, and emerging trends, and translate them into real-time content and storytelling opportunities.
• Use performance data and content insights to improve content effectiveness and future strategy.
• Collaborate with external creative agencies to support content development and execution.

Benefits

• Career development opportunities with an international company.
• Potential eligibility for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, offering an affordable and convenient path to earning a bachelor’s degree.
• Health and wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level