B2B Social Content Creator

LaunchSquad • New York, NY

2d • $70,000 - $85,000

About The Position

LaunchSquad is an integrated communications agency that helps technology and innovation companies tell their stories and grow. The B2B Social Content Creator will join the Content Studio, an in-house team of editorial, content marketing, and social talent supporting integrated programs. This hands-on role focuses on storytelling, writing, and creating visual content for social platforms.

Working across multiple B2B client teams, the creator will help shape how brands and executives appear on LinkedIn, X, and other relevant platforms. The role involves writing and producing posts, graphics, carousels, and short videos, collaborating with editorial and content marketing colleagues to turn complex topics, executive perspectives, and ideas into compelling social content. The position is available in a flexible, hybrid workplace at offices in San Francisco, New York, Boston, and Chicago, and is also open to US-based remote employees.

Requirements

• At least 3 years of professional experience in social media marketing, content marketing, or editorial content creation, including hands-on experience creating content for brands or executives.
• Excellent writing and storytelling skills, with examples of original work across different topics, audiences, and voices.
• Experience creating social graphics, carousels, and short videos using tools such as Canva, Descript, OpusClip, CapCut, or Adobe.
• Strong understanding of LinkedIn and X, including the formats, creative approaches, and conversations that engage B2B audiences.
• Experience planning and managing social content calendars from ideation and production through publication.
• Strong editorial judgment and ability to find compelling stories in complex subjects, interviews, reports, and other source material and turn them into engaging social content.
• Up-to-date knowledge of what makes content successful on social platforms and how to use performance insights to improve future content.
• Proven ability to manage multiple competing projects and deadlines in a fast-paced environment.
• Strong visual instincts, curiosity about technology, and willingness to experiment with new ideas and formats.

Nice To Haves

• Experience writing articles, blogs, or other longer-form content.
• Familiarity with paid social distribution, particularly on LinkedIn, and experience boosting or promoting content.

Responsibilities

• Create and publish social content for multiple B2B clients, supporting brand and executive presence primarily on LinkedIn and X, with Instagram and other channels when appropriate to the strategy.
• Work with client teams to develop content ideas, identify compelling stories and formats, and determine how brands and executives should participate in conversations.
• Develop original social content from interviews, executive perspectives, research, industry news, and other source material.
• Build and manage social content calendars that bring together the story, visual approach, and production plan for each post.
• Write posts, create graphics and carousels, and produce short-form videos using tools such as Canva, Descript, OpusClip, CapCut, or Adobe.
• Work with editorial leads to turn announcements, reports, events, and other client activities into accurate, engaging social content native to each platform.
• Monitor relevant conversations, identify engagement opportunities, and recommend ways for brands and executives to participate.
• Track content performance, identify what resonates with audiences, and recommend opportunities to amplify strong organic content through paid social.

Benefits

• Fully covered health benefits, including vision and dental.
• 401(k) matching program.
• Generous paid family leave.
• Flexible vacation and rotational Fridays off.
• Sabbatical leave.
• Wellness stipend.
• Mentorship program focused on internal growth and development.
• Virtual-first, work-from-anywhere setup.
• People- and community-oriented culture with in-person team gatherings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed