Social Media Content Creator

Trans Dist Comm of Hampton Rds • Norfolk, VA

2d

About The Position

Hampton Roads Transit (HRT) is seeking a dynamic, customer-service-oriented and energetic Content Creator to develop engaging, high-quality digital content showcasing HRT and goCommute across social media and digital platforms. The role captures stories about the agency, its people, services and community impact to strengthen its brands, increase public awareness and drive audience engagement. Working with the Marketing and Strategic Communications team, the Content Creator plans, produces and edits photography, video and graphic content for marketing campaigns, service promotions, public outreach and organizational communications. The position calls for creativity, strong visual storytelling and the ability to capture authentic, timely content in a fast-paced environment. Success includes producing compelling work that reflects the agency’s mission and brand, increases digital engagement, supports campaigns and identifies creative ways to connect with riders, commuters, employees and the community.

The role includes creating platform-specific social content and supporting HRT and goCommute campaigns and initiatives. It involves attending events and outreach activities, riding transit services to document the customer experience, coordinating filming, conducting interviews and, when appropriate, appearing on camera. The Content Creator collaborates with internal departments and external partners and maintains organized digital asset libraries. Duties also include records management in compliance with HRT policy and procedures, and performing work safely.

The position is non-exempt and classified as non-essential personnel. It is performed in offices, outdoors, onboard transit vehicles and throughout the HRT service area. Occasional evening and weekend work may be needed for events and time-sensitive content, and duties may require some seasonal overtime. Hourly wage: $24.09–$26.44.

Requirements

• At least two years of experience creating digital and social media content for an organization, agency, brand or business.
• A portfolio demonstrating content creation and storytelling abilities.
• Demonstrated experience creating engaging digital content for social media platforms.
• Strong visual storytelling skills, including an eye for photography, composition and video production.
• Proficiency creating high-quality content using smartphones and mobile production equipment.
• Knowledge of current social media platforms, trends, algorithms and audience engagement strategies.
• Strong understanding of short-form video production and social media content best practices.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills and the ability to manage multiple projects and meet deadlines.
• Comfort interacting with agency staff, customers and members of the public.
• Ability to work independently and contribute effectively in a collaborative team environment.
• Willingness to appear on camera and represent the agency in digital content when appropriate.
• Flexibility to work occasional evenings and weekends for events and time-sensitive content opportunities.
• Proficiency using social media apps and relevant software, with basic problem-solving skills for software applications.
• Valid driver’s license; acquire a Virginia driver’s license within 60 days after hire if an out-of-state license is held and Virginia is not the applicant’s current state of residence.
• Ability to meet the role’s physical demands, including frequent use of digital equipment, walking, standing, riding transit vehicles and occasionally lifting photography or video equipment.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Graphic Design, Film or a related field.
• Relevant professional experience or a strong digital content portfolio may be considered in lieu of a degree.
• Experience producing photography, short-form video and social media campaigns.
• Proficiency with Adobe Creative Cloud products.

Responsibilities

• Create original social media content, including photography, short-form video, graphics and behind-the-scenes storytelling.
• Capture visual content featuring HRT services, facilities, employees, customers, community partners and agency initiatives.
• Film, edit and optimize content using mobile devices and digital editing software for multiple social media platforms.
• Develop scripts, shot lists, storyboards, captions and creative concepts supporting marketing and communications objectives.
• Produce content for HRT and goCommute campaigns, programs and special initiatives.
• Execute content aligned with the agency’s social media strategy and editorial calendar.
• Create platform-specific content optimized for Meta, LinkedIn and emerging social media channels.
• Monitor social media trends, platform updates and content best practices for timely content opportunities.
• Assist with real-time content creation at agency events, outreach activities, service announcements and special initiatives.
• Organize, submit and maintain completed content for publication and future use.
• Attend agency events, community outreach activities, meetings and promotional events to capture on-site content.
• Ride HRT services, including bus, light rail, ferry and OnDemand, to produce content highlighting the customer experience.
• Coordinate filming schedules with agency departments, employees and external partners.
• Conduct interviews with employees, riders, community partners and stakeholders for promotional and educational content.
• Serve as an on-camera host or participant in videos when appropriate.
• Participate in campaign planning, creative brainstorming and content strategy meetings.
• Recommend creative concepts and emerging content formats to enhance engagement and support agency objectives.
• Collaborate with marketing, communications, public outreach and other departments to align content with brand standards and organizational messaging.
• Organize and maintain digital asset libraries so content is properly archived and accessible.
• Manage records in compliance with the HRT Records Management Policy and Procedures.
• Perform duties safely, follow safety procedures and policies, and report unsafe conditions and hazards.

Benefits

• Unmatched benefits
• Competitive wages

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed