Social Media Content Creator

Hampton Roads Transit • Norfolk, VA

4d • $24 - $26

About The Position

Hampton Roads Transit (HRT) seeks a customer-service-oriented, energetic Content Creator to develop engaging digital content showcasing HRT and goCommute across social media and digital platforms. The role captures stories, people, services, and community impact to strengthen the agencies' brands, increase public awareness, and drive audience engagement.

Working with the Marketing and Strategic Communications team, the Content Creator plans, produces, and edits photo, video, and graphic content for marketing campaigns, service promotions, public outreach, and organizational communications. The position calls for creativity, visual storytelling skills, and the ability to capture authentic, timely content in a fast-paced environment. Success includes producing content that reflects the agency's mission and brand, increases digital engagement, supports campaigns, and connects with riders, commuters, employees, and the community.

The role includes creating and organizing platform-specific content, attending events and outreach activities, riding transit services to document the customer experience, coordinating production with internal and external partners, conducting interviews, and appearing on camera when appropriate. The Content Creator also collaborates on campaign planning and maintains an accessible digital asset library. The position is non-exempt and classified as non-essential personnel. Work takes place in offices, outdoors, aboard transit vehicles, and throughout the HRT service area. Occasional evening and weekend work and some seasonal overtime may be required.

Requirements

• At least two years of experience creating digital and social media content for an organization, agency, brand, or business.
• A portfolio demonstrating content creation and storytelling abilities.
• Demonstrated experience creating engaging digital content for social media platforms.
• Strong visual storytelling skills and an eye for photography, composition, and video production.
• Proficiency creating high-quality content using smartphones and mobile production equipment.
• Knowledge of current social media platforms, trends, algorithms, and audience engagement strategies.
• Strong understanding of short-form video production and social media content best practices.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills and ability to manage multiple projects and meet deadlines.
• Comfort interacting with agency staff, customers, and members of the public.
• Ability to work independently and contribute effectively in a collaborative team environment.
• Willingness to appear on camera and represent the agency in digital content when appropriate.
• Flexibility to work occasional evenings and weekends for events and time-sensitive content opportunities.
• Proficiency using social media apps and relevant software; basic problem-solving skills with software applications are expected, and software use relevant to job duties will be evaluated.
• Valid driver's license; acquire a Virginia driver's license within 60 days after hire if the applicant has an out-of-state license and Virginia is their state of residence.
• Perform job duties safely to protect oneself, fellow employees, and the public.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Graphic Design, Film, or a related field; relevant professional experience or a strong digital content portfolio may be considered in lieu of a degree.
• Experience producing photography, short-form video, and social media campaigns.
• Proficiency with Adobe Creative Cloud products.

Responsibilities

• Create original social media content, including photography, short-form video, graphics, and behind-the-scenes storytelling.
• Capture visual content featuring HRT services, facilities, employees, customers, community partners, and agency initiatives.
• Film, edit, and optimize content using mobile devices and digital editing software for publication across social platforms.
• Develop scripts, shot lists, storyboards, captions, and creative concepts supporting marketing and communications objectives.
• Produce content for HRT and goCommute campaigns, programs, and special initiatives.
• Execute content aligned with the agency's social media strategy and editorial calendar.
• Create platform-specific content optimized for Meta, LinkedIn, and emerging social media channels.
• Monitor social media trends, platform updates, and content best practices for timely content opportunities.
• Assist with real-time content creation at agency events, outreach activities, service announcements, and special initiatives.
• Organize, submit, and maintain completed content for publication and future use.
• Attend agency events, community outreach activities, meetings, and promotional events to capture on-site content.
• Ride HRT bus, light rail, ferry, OnDemand, and other transit services to produce authentic visual content about the customer experience.
• Coordinate filming schedules with agency departments, employees, and external partners.
• Conduct interviews with employees, riders, community partners, and stakeholders for promotional and educational content.
• Serve as an on-camera host or participant in videos when appropriate.
• Participate in campaign planning, creative brainstorming, and content strategy meetings.
• Recommend creative concepts and emerging content formats to support engagement and agency objectives.
• Collaborate with marketing, communications, public outreach, and other departments to align content with brand standards and organizational messaging.
• Organize and maintain digital asset libraries so content is archived and accessible.
• Manage records created and received in compliance with HRT Records Management Policy and Procedures.
• Perform duties safely, follow safety policies and procedures, promote safety awareness, and report unsafe conditions and hazards.
• Meet timely work demands while managing multiple projects and producing high-quality content.

Benefits

• Unmatched benefits
• Competitive wages

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed