Director, Influencer & Creator Marketing

e.l.f. Beauty•Los Angeles, CA

6d•Hybrid

About The Position

The Director, Influencer and Creator Marketing will spearhead the creation and execution of a comprehensive influencer and creator marketing strategy across digital platforms for e.l.f. Cosmetics and e.l.f. Skin. The role leads a team responsible for advancing the company’s influencer and creator approach, building an influencer marketing framework that increases brand reach, cultivates relationships and super fans, drives Earned Media Value (EMV), and strengthens engagement and the affiliate program. The Director manages influencer and creator strategy, teams, relationships, integrated campaigns, content integration, performance targets, reporting, and budgets. The position works cross-functionally with PR, social, paid media, eCommerce, the National Retail Team, and e.l.f. stores and channels to support product launches, core products, collaborations, and partnerships.

Requirements

Bachelor of Arts or Bachelor of Science degree required.
6–8 years of hands-on experience working with digitally native, social-first brands.
Deep understanding of influencer and creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, Pinterest, Snapchat, and YouTube.
Demonstrated success scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales.
Ability to set and implement strategies across multiple platforms.
Ability to develop, implement, and measure integrated marketing campaigns and a discerning eye for brand storytelling through visual content.
Ability to learn and apply the brand voice effectively.
Highly entrepreneurial and self-directed, with a proven track record of rapidly growing brands.
Strong leadership skills and ability to work cross-functionally to drive results.
Genuine passion for the beauty industry and up-to-date knowledge of beauty trends and beauty vloggers.

Nice To Haves

Established network of influencers and creators.
Keen interest in identifying emerging social channels and staying ahead of emerging social and influencer marketing trends.
Knowledge of new beauty launches.

Responsibilities

Develop, own, and implement influencer and creator marketing strategy across digital platforms to improve engagement, relationships, reach, EMV, new user acquisition, and brand growth.
Directly oversee and manage influencer and creator marketing teams, including influencer relations, collaborations, and partnerships, and build a team supporting creators across the country and at all levels.
Lead the creation and execution of integrated digital marketing campaigns using original content and user-generated content, working with social, PR, and paid media.
Coordinate with PR, eCommerce, the National Retail Team, e.l.f. stores, and other channels to ensure a cohesive marketing approach.
Cultivate influencer and creator relationships and partnerships, bringing an established network and developing new collaborations with beauty, lifestyle, and entertainment influencers.
Oversee integration, approval, and deployment of digital content and brand stories across social media platforms, ensuring alignment with strategic vision and performance targets.
Set revenue, affiliate program, EMV, and growth targets for campaigns and launches; monitor performance, adjust marketing and spending plans, and provide actionable insights and recommendations.
Manage influencer and creator relations budgets, report on budget performance, and adjust plans to meet annual goals.

Benefits

Competitive pay
Annual company-based performance bonus eligibility, with employees eligible to earn up to 200% of target when company performance exceeds defined goals
Equity
Flexible time off
Year-round half-day Fridays
Hybrid work environment: three days in office and two days at home
Medical insurance
Dental insurance
Vision insurance
Retirement savings plan
Gender-neutral parental leave
Unlimited paid time off