Influencer Manager, Creator Program

Bloom Nutrition•Austin, TX

About The Position

Bloom is seeking an Influencer Marketing Manager, Creator Programs, to scale its influencer program and drive brand awareness and product trial. The role combines strategy and operations, including program strategy, process and project management, automation, workflows, cross-functional relationships, and execution across TikTok, TikTok Shop, Instagram, Facebook, and YouTube. The manager will cultivate and manage a community of creators, including micro-influencers, loyal advocates, and high-potential TikTok or YouTube talent, building ongoing relationships that deepen engagement and expand reach. The role works closely with the Influencer Marketing, Organic Social, and Digital Marketing teams so gifting supports campaign goals, content generation, and brand growth. The position reports to the Sr. Director of Digital, with a dotted line to the Director of Influencer Marketing.

Requirements

3–5 years of experience in large-scale influencer or affiliate work at a consumer-focused company.
Strong project management and team leadership skills.
Familiarity with TikTok Shop and the creator conversion funnel.
Highly organized and able to manage multiple moving pieces.
Collaborative and comfortable working cross-functionally.
Strategic campaign thinking.
Analytical mindset, including ability to work back against CPMs and various campaign metrics and goals.
Passion for Bloom’s mission and wellness-focused products.

Nice To Haves

Familiarity with scaling YouTube and Facebook programs.
Experience managing scaled influencer gifting or ambassador programs.
Agency or vendor management experience.
Ability to learn different software, CRM, and management systems quickly.
Direct experience working with creators across platforms.

Responsibilities

Help build and lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook, and YouTube, from strategy through execution in partnership with leadership.
Develop scalable systems for identifying, organizing, and tracking influencer outreach, gifting logistics, and impact.
Lead tooling, automation, and process design for large-scale outreach, gifting logistics, and reporting.
Create scalable workflows for identifying and tracking creators, measuring results, and optimizing gifting impact.
Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting with campaign goals and content planning.
Grow and manage a community of micro- and macro-influencers, creators, and loyal advocates, turning one-time gifts into ongoing relationships with the Influencer Marketing team.
Lead regular reporting and performance reviews, including content volume, engagement, conversion, and TikTok Shop revenue.
Test and iterate on tactics, including packaging, content hooks, timing, and creator incentives.
Share insights and recommendations to refine gifting strategy and support broader influencer program growth.
Help shape future team structure, tools, and processes as the program scales.
Help define team roles, the tech stack, and SOPs as the program scales.