Creator and Influencer Partnerships Manager

Pika•Palo Alto, CA
•Onsite

About The Position

Pika is a creative AI company building video generation and creative tools at the frontier of generative media. It empowers creators around the world to bring their ideas to life and emphasizes high ownership, a fast-paced environment, and direct impact. The Creator and Influencer Partnerships Manager owns and executes Pika’s creator and influencer programs, turning company launches into broad, authentic reach. The role leads paid and organic partnerships end-to-end, grows the creator community, and develops playbooks for product launches that occur about every one to two weeks. It is a critical marketing and growth position with impact across product, operations, and community, and close collaboration with the Pika team. The role is preferred to be based in Palo Alto, with onsite presence in the office.

Requirements

  • At least 5 years of experience in influencer, creator, partnerships, or community marketing, ideally at a technology or consumer product company.
  • Demonstrated history of planning, running, and reporting on paid creator campaigns with measurable results.
  • Proven experience running paid creator or influencer campaigns with budgets of $100,000 or more.
  • Authentic ties in AI, technology, and creator communities across X, Instagram, TikTok, and YouTube.
  • Excellent writing and negotiation abilities, including the ability to create compelling briefs, guides, and outreach copy.
  • Proficiency with UTM tracking, spreadsheets, and basic campaign reporting.
  • Experience managing multiple campaigns or launches simultaneously.

Nice To Haves

  • Experience with Discord or ambassador programs.
  • Event-organizing experience.
  • Hands-on knowledge of generative AI tools.
  • Experience working at an influencer agency or platform.

Responsibilities

  • Plan and manage creator and influencer strategies for each launch, including partner sourcing, outreach, rate negotiation, scheduling, and approvals.
  • Build and maintain partnership tiers for tech news amplifiers, paid creators, and unpaid community, using performance metrics such as CPM, CTR, and sign-ups alongside competitor benchmarks.
  • Write concise creator briefs, early-access guides, and outreach messages; coordinate assets and creative approvals with design and content teams.
  • Oversee creator contracts, onboarding, credit management, and invoicing in partnership with Finance and Operations.
  • Set up UTM links, maintain dashboards, and report on partner campaign outcomes for each launch.
  • Grow and engage Pika’s creator community across Discord, WhatsApp, early-access groups, and the Creator Partner Program, developing programs that add value and recognition.
  • Share creator and community feedback with Product and Engineering to inform improvements and future launches.
  • Explore and execute new approaches to creator engagement, including events, ambassador programs, and in-person meetups.

Benefits

  • Opportunity to build products creators love at the cutting edge of generative video.
  • High ownership and autonomy in a small, dynamic team.
  • Fast-paced launches and direct access to leadership.
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