Creator and Influencer Director

Monster Energy•Miami, FL

2d•$135,750 - $181,000

About The Position

The Creator and Influencer Director will architect and lead the creator and influencer ecosystem for Monster Energy’s Strategic Brands portfolio, positioning Reign, NOS, Bang, Storm, and Full Throttle at the center of culture and consumer conversation. The role establishes the long-term vision, operating model, and talent strategy for creator partnerships, building a scalable function that accelerates brand equity, deepens consumer engagement, and delivers measurable business impact. The Director sets creator and influencer strategy across the five brands, leads and develops the creator marketing team, oversees talent and agency relationships, and establishes consistent processes for creator programs. The role defines measurement approaches, directs creator-led events and activations, and collaborates with Legal, Finance, and cross-functional teams on contracts, disclosures, and program execution.

Requirements

7+ years of experience in creator, influencer, talent, or earned-media marketing, including owning top-talent relationships, managing agencies, and negotiating contracts.
7+ years of experience in social media marketing, brand marketing, or communications.
Proficiency with Microsoft Office, including PowerPoint, Excel, Word, and Outlook, as well as project management and creator/influencer tracking tools.
Deep understanding of the creator landscape across platforms.
Ability to earn a creator’s trust and defend a program in a business review.
Comfort working across communities, including motorsport, fitness, and mainstream.
Preference for earned, authentic content over paid, polished content.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Set creator and influencer marketing strategy for all five Strategic Brands, including goals, cross-brand prioritization, and budget and resource allocation aligned with brand objectives and long-term growth.
Hire, lead, and develop the creator marketing team, beginning with the Manager, Creator & Influencer Marketing.
Approve creators, athletes, and partners for each brand; set brand-safety screening standards; and personally manage relationships with top talent.
Build processes, workflows, and agency support for creator programs, from briefing and sourcing through vetting, contracts, usage rights, and publishing.
Select and manage outside agencies, talent managers, and platforms, and set scope and performance expectations.
Define how creator and influencer work is measured and connect it to brand and business results.
Direct standout creator-led events and activations that earn attention for the brands.
Partner with Legal and Finance on creator contracts, own the disclosure and FTC framework, and lead across social, brand, insights, legal, and finance teams.