Creator and Influencer Director

Monster Energy•Miami, NY

About The Position

The Creator and Influencer Director will architect and lead the creator and influencer ecosystem for Monster Energy’s Strategic Brands portfolio, positioning Reign, NOS, Bang, Storm, and Full Throttle at the center of culture and consumer conversation. The role establishes the long-term vision, operating model, and talent strategy for creator partnerships, building a scalable function that strengthens brand equity, deepens consumer engagement, and delivers measurable business impact. The Director sets strategy across the five brands, builds and leads the creator marketing team, oversees talent and agency relationships, establishes consistent program processes and brand-safety standards, and defines how creator work is measured. The role also directs creator-led events and activations and partners with Legal, Finance, and teams across social, brand, and insights on contracts, disclosures, and program execution.

Requirements

At least 7 years of experience in creator, influencer, talent, or earned-media marketing, including owning top-talent relationships, managing agencies, and negotiating contracts.
At least 7 years of experience in social media marketing, brand marketing, or communications.
Proficiency with Microsoft Office, including PowerPoint, Excel, Word, and Outlook, as well as project management and creator/influencer tracking tools.
Deep understanding of the creator landscape across platforms.
Ability to earn creators’ trust and defend a program in a business review.
Comfort working across communities such as motorsport, fitness, and mainstream audiences.
Preference for earned, authentic content over paid, polished content.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Responsibilities

Set creator and influencer marketing strategy for all five Strategic Brands, including goals, cross-brand priorities, and budget and resource allocation aligned with brand objectives and long-term growth.
Hire, lead, and develop the creator marketing team, beginning with the Manager, Creator & Influencer Marketing.
Approve creators, athletes, and partners for each brand; set brand-safety screening standards; and personally manage relationships with top talent.
Build processes, workflows, and agency support for creator programs, covering briefing, sourcing, vetting, contracts, usage rights, and publishing.
Select and manage outside agencies, talent managers, and platforms, including setting scope and performance expectations.
Define measurement for creator and influencer work and connect results to brand and business outcomes.
Direct creator-led events and activations that earn attention for the brands.
Partner with Legal and Finance on creator contracts, own the disclosure and FTC framework, and lead collaboration across social, brand, insights, legal, and finance teams.