Organic Social Creator

CookUnity•New York, NY

1d•$150,000 - $200,000

About The Position

CookUnity is seeking a senior-level individual contributor to own and grow the company’s organic social presence. The creator will personally develop and execute content end to end, from concepting and filming through editing, captioning, publishing, and iteration. The role calls for someone who has independently built an audience and can earn attention organically, make fast creative decisions, and produce platform-native work without relying on a sizable crew or lengthy approval processes. The Organic Social Creator will build repeatable, shareable content formats that reach beyond CookUnity’s existing followers; monitor food, entertainment, and internet culture for timely opportunities; use platform analytics and audience signals to guide creative decisions; and develop content systems that can eventually be replicated or handed off. The role may also involve developing on-camera talent, including CookUnity chefs, while remaining the primary creative presence and operator. The creator will represent the brand publicly and exercise judgment over tone, timing, and risk while operating autonomously with minimal oversight and resources.

Requirements

A verifiable track record of building a social following from scratch to meaningful scale, with evidence of organic, non-paid growth.
A portfolio demonstrating breakthrough content and measurable virality.
Hands-on ability to independently shoot and edit platform-native short-form video, both on camera and behind the lens, without a sizable crew.
Ability to operate autonomously and entrepreneurially.
Fluency in social platform mechanics and culture, including understanding why content performs and what may be coming next.
Comfort with ambiguity and speed, with a bias toward shipping over excessive process and polish.
Genuine interest or fluency in food and culinary culture.
Ability to read platform analytics and audience insights and act on them independently.

Nice To Haves

Prior experience as a creator, founder, or lean-team operator is strongly preferred over a purely corporate or agency-only background.

Responsibilities

Own the CookUnity social account with full creative and executional control.
Produce content end to end, including concepting, shooting, editing, captioning, posting, and iteration.
Develop repeatable content formats and franchises designed to be shared and reach audiences beyond current followers.
Monitor trends, sounds, formats, and conversations across food, entertainment, and internet culture, and respond in a timely way.
Use platform analytics and audience signals to evaluate performance and make independent creative decisions.
Design scalable content systems and prove out formats that can eventually be replicated or handed off.
Develop on-camera talent, including CookUnity’s chefs, when doing so supports the broader strategy.
Represent the brand’s voice and point of view publicly, making real-time decisions about tone, timing, and risk.
Identify opportunities, prioritize work, and execute with minimal resources, oversight, or hand-holding.