Associate Manager, Customer Marketing

Constellation Brands•Chicago, IL

4d•$96,700 - $148,100

About The Position

The Customer Marketing Associate Marketing Manager provides best-in-class marketing support to the Marketing Manager and assigned National Accounts. As part of the Customer Marketing team, this role serves as a lead marketing contact to the national account sales team and applies an understanding of customer and shopper needs to inform retail activation, strengthen customer relationships, and drive results. Working with cross-functional marketing teams, finance, sales, and agency partners, the Associate Manager supports insight-driven shopper marketing programs and annual retailer plans that meet internal and external objectives and align with brand strategy across the Constellation Brand Beer portfolio, including Corona, Modelo, Pacifico, Victoria, and the Innovation pipeline. The role combines marketing and sales perspectives and includes campaign execution, agency and stakeholder coordination, budget and invoicing responsibilities, and performance analysis.

Requirements

3–5 years of CPG, shopper marketing, or marketing experience.
Ability to support and drive creative solutions with creative, media, and shopper agency partners, including writing clear, actionable briefs, project management, and campaign recapping.
Effective oral and written communication and presentation skills, including proofreading, copywriting, and editing.
Detail-oriented and highly organized, with the ability to prioritize projects independently to meet deadlines.
Ability to adapt communication style to foster productive relationships with internal and external stakeholders.
Self-starter with intrinsic motivation, a sense of urgency, a desire to continue learning, and personal accountability for projects.
Maturity and responsibility to work successfully within the beverage alcohol industry.
Advanced knowledge of Microsoft Office, including PowerPoint, Excel, Word, Outlook, Teams, SharePoint, and PowerBI.
Must be able to sit and/or stand for long periods and work on a computer for extended periods; lifting may be required.
Flexibility to travel up to 10% of the time.

Nice To Haves

Previous shopper marketing or agency experience.
3–5 years of experience in Omnichannel, Shopper, Trade, Customer, Field, or Brand Marketing; Marketing Operations; or Commercialization on the supplier or agency side in the beverage or consumer packaged goods industry.
Working knowledge of digital and social media marketing tactics, including targeting platforms and measurement, and experience driving traffic to retailer stores and e-commerce sites through digital media tactics.

Responsibilities

Support the Manager in developing, adapting, and executing shopper marketing programs and national campaigns aligned with brand strategy and retailer objectives.
Own day-to-day execution of shopper marketing initiatives, including point-of-sale materials, couponing programs, sweepstakes, and activation tactics across in-store and digital channels.
Partner with the Manager and sales teams to evaluate activation opportunities and support programs that drive retailer engagement, shopper conversion, and incremental retail execution.
Develop sell-in materials communicating program objectives and supporting incremental retail execution opportunities, including end cap displays, floor features, secondary displays, ad/circular placements, and expanded shelf presence.
Develop creative agency briefs informed by retailer, shopper, and brand insights; manage project execution, including timelines, budget tracking, production, printing, and deployment of marketing assets.
Support campaign performance analysis and recaps to identify actionable insights and optimize future programs.
Identify opportunities to improve ways of working, operational efficiencies, and the shopper experience.
Build cross-functional relationships with sales, category management, insights, brand, e-commerce, media, sponsorship, and field marketing teams to support integrated campaign execution.
Participate in sales and marketing team meetings, business reviews, and planning discussions.
Own invoicing for assigned accounts, including purchase order creation, invoice reconciliation, and monthly budget tracking.
Maintain productive working relationships with internal and external stakeholders.
Perform other duties as assigned.