Marketing Operations Manager

Vertex Education•Chandler, AZ
•Hybrid

About The Position

The Marketing Operations Manager supports the execution, measurement, and optimization of marketing initiatives designed to drive K–12 student enrollment. Reporting to the Director of Marketing Analytics & Operations, the role collaborates with marketing, analytics, and enrollment teams to improve campaign effectiveness, streamline workflows, and provide actionable performance insights. It requires analytical, operational, and project management skills, including the ability to coordinate cross-functional initiatives, manage competing priorities, and deliver marketing projects accurately and on schedule. The position follows a hybrid work model, with at least three days per week in the office and the option to work remotely for the remaining two days.

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, Economics, Data Analytics, or a related field.
  • Experience in marketing operations, digital marketing, marketing analytics, or a related field.
  • Demonstrated project management experience, including managing multiple initiatives, coordinating stakeholders, tracking deliverables, and meeting deadlines.
  • Strong analytical, organizational, communication, and problem-solving skills.
  • Ability to prioritize competing projects and work effectively across cross-functional teams.
  • Experience with CRM systems, marketing platforms, or performance reporting.
  • Ability to work on-site at least three days per week in accordance with the organization's hybrid work policy.

Nice To Haves

  • Experience in the K–12 education sector.
  • Experience with Meta Ads Manager and HubSpot CRM.
  • Technical proficiency in SQL, Tableau, Microsoft Excel, and PowerPoint.
  • Experience developing marketing dashboards, automating workflows, and analyzing campaign performance.
  • Familiarity with project management tools and methodologies.

Responsibilities

  • Support the execution, monitoring, and optimization of paid digital marketing campaigns, particularly on Meta (Facebook and Instagram).
  • Develop and maintain marketing performance reports and dashboards tracking lead generation, conversion rates, cost per lead, and enrollment outcomes.
  • Assist with HubSpot CRM administration, workflow automation, lead management, data integrity, and process improvements.
  • Plan, coordinate, and track marketing projects from initiation through completion, including timelines, deliverables, stakeholder communication, and cross-functional dependencies.
  • Partner with marketing and enrollment stakeholders to improve lead quality, conversion efficiency, and student enrollment.
  • Work with the Director of Marketing Analytics & Operations on strategic initiatives, operational improvements, and data-driven decision-making.

Benefits

  • Industry-leading pay and rewards.
  • Referral bonuses.
  • Unlimited flexible paid time off for performance.
  • Comprehensive medical, dental, and vision benefits.
  • 401(k) plan with a 6% employer match on contributions.
  • Mentoring and financial support for training classes.
  • Support for physical, mental, and emotional wellbeing and finances.
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