Manager, Lifecycle & Marketing Operations

C2 Education•Johns Creek, GA

1d•$110,000 - $125,000•Onsite

About The Position

C2 is evolving its lead and customer journey from initial contact through enrollment and renewal as it brings more go-to-market capabilities in-house. The Manager, Lifecycle & Marketing Operations will serve as the authority on lead and customer journey behavior and work with local marketing and content teams to deliver highly localized communications to leads and enrolled families. The role supports 97 corporate-owned centers and 17 franchise locations through a centralized marketing team designed to serve each location with a local-business level of relevance.

Requirements

Hands-on Salesforce Marketing Cloud experience.
Five or more years of progressive lifecycle marketing, CRM, marketing automation, or marketing operations experience.
Demonstrated hands-on experience building segmented, automated email and SMS journeys and measuring their effects on conversion, engagement, and retention.
Ability to work through complex channel and conversion data, identify issues and root causes, design credible tests, and clearly explain business implications.
Fluency with Salesforce Marketing Cloud, web analytics, and testing platforms.
Ability to work effectively with lifecycle, performance media, creative, and field stakeholders.

Nice To Haves

Multi-location consumer services experience.
Education experience.

Responsibilities

Design and optimize lifecycle strategies for prospects, new families, current families, lapsed leads, and former customers across email, SMS, and other approved channels.
Build automated nurture, follow-up, onboarding, engagement, retention, renewal, and re-engagement journeys based on audience needs and business priorities.
Manage marketing campaign operations, including intake, audience selection, segmentation, build, quality assurance, approvals, scheduling, launch, and post-campaign analysis.
Manage marketing automation and CRM capabilities used by Marketing, including configuration, documentation, permissions, integrations, vendor coordination, and adoption.
Partner with Performance Media and Web & Organic Growth to maintain accurate source capture, campaign taxonomy, tracking parameters, attribution inputs, and funnel reporting.
Work with Technology to ensure CRM and Salesforce Marketing Cloud dataflows serve business needs and contribute to the roadmap for new CRM functionality that enables further segmentation and personalization.
Establish data governance practices for segmentation, contactability, suppression, deduplication, lifecycle stages, and marketing data quality.
Maintain consent, preference, and opt-out processes and coordinate with internal partners to support applicable privacy and communications requirements.
Lead testing of subject lines, message timing, cadence, segmentation, offers, and journey logic, and apply learnings across programs.
Develop dashboards and recurring reporting for funnel conversion, speed to lead, journey performance, channel engagement, database health, retention, and campaign contribution.
Identify process gaps and manual work, then implement scalable workflows, templates, automation, and documentation to improve speed and accuracy.
Collaborate across functions, protect confidential company and customer information, and follow applicable policies and procedures.