Lifecycle Marketing & Operations Manager

Consensus Cloud Solutions

2d • $90,000 - $110,000 • Remote

About The Position

Consensus Cloud Solutions is seeking a strategic, technically skilled manager to lead customer lifecycle programs across its products and customer segments. The role combines retention and re-engagement strategy with hands-on responsibility for segmentation, marketing automation, integrations, and campaign infrastructure. Working with Marketing, Sales, Revenue Operations, Product, and Engineering, the manager will develop measurable customer journeys that improve adoption, retention, lifetime value, and revenue, while managing campaign execution talent.

The position leads multichannel lifecycle programs, automated journeys, audience segmentation and personalization, marketing integrations and platform operations, sales handoffs, and campaign experimentation and measurement. It also manages campaign execution staff and coordinates priorities across internal teams and external partners. The position is fully remote within the United States, requires up to 10% travel, and requires reliable high-speed internet. The salary range is $90,000–$110,000 annually; total compensation is negotiable and may include an annual performance bonus, an employee stock purchase plan, enhanced time-off packages, and benefits. Sponsorship is not available.

Requirements

• At least 5 years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated results in retention, engagement, or revenue growth.
• Hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability.
• Strong analytical, communication, and project management skills, including A/B testing, dashboard reporting, and presenting actionable insights.
• Bachelor’s degree or equivalent practical experience.
• Ability to sit for long periods and handle long periods of screen time.
• Reliable, high-speed internet.

Nice To Haves

• Experience managing and coaching direct reports.
• Experience leading cross-functional initiatives and translating business strategy into technical requirements.

Responsibilities

• Develop and execute multichannel lifecycle programs across web, email, social, call scripts, advertising, and connected TV, covering onboarding, adoption, retention, re-engagement, and upgrades.
• Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.
• Use behavioral, transactional, and product-usage data to create targeted audiences and personalized experiences using marketing platforms, SQL, and dynamic content.
• Support marketing integration requirements and workflow configuration across connected platforms, collaborating with technical partners on APIs, webhooks, field mappings, JSON payloads, identity resolution, and system-to-system data flows.
• Support vendors and platform management, audience refresh schedules, send-volume forecasts, and platform usage costs; evaluate emerging Salesforce and AI capabilities for lifecycle applications.
• Co-develop warm handoff workflows based on product-led growth signals, engagement, and intent; establish service-level agreements and feedback loops with Sales; and equip representatives with collateral, sequence playbooks, and automated cadences.
• Lead ongoing testing across audiences, messaging, channels, and timing; monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact; and provide insights and recommendations to leadership.
• Manage campaign execution staff supporting customer marketing and acquisition.
• Coordinate priorities with Marketing, Sales, Revenue Operations, Product, Creative, Analytics, Customer Service, and external partners.
• Perform other duties and responsibilities as required, assigned, or requested; duties may be added or changed.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Employee stock purchase plan (ESPP) may be included in the total compensation package.
• Enhanced time-off packages may be included in the total compensation package.
• Benefits are mentioned but not specified.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager