Manager of Behavioral Health Marketing and Communications

UTHealth Houston • Houston, TX

6d • Hybrid

About The Position

The Manager of Behavioral Health Marketing and Communications develops and executes strategic marketing and communications initiatives to strengthen UTHealth Houston’s reputation in behavioral health research, education, clinical care, and community engagement. Working across the School of Behavioral Health Sciences, the Louis A. Faillace, MD, Department of Psychiatry and Behavioral Sciences at McGovern Medical School, and the UTHealth Houston Behavioral Sciences Campus, the role creates scientific and clinical content that elevates institutional expertise, advances priorities, and builds awareness among external audiences. A major responsibility is developing and managing a public-facing behavioral health newsletter covering scientific discoveries, clinical advancements, educational programs, and community impact. The position combines science writing, editorial leadership, and strategic marketing to establish a cohesive behavioral health identity across the university.

The role is part of UTHealth Houston’s Office of Marketing and Communications and follows a hybrid schedule based out of University Center Tower at 7000 Fannin Street. Occasional in-person meetings at behavioral health clinics, a hospital, and a school are required. Healthcare or education marketing experience is a plus. Employees must permanently reside and work in Texas. This is a security-sensitive position.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, science communication, health sciences, or a related field.
• At least 5 years of experience in science writing, health care marketing, strategic communications, or related fields.
• Experience translating complex scientific or clinical information for public audiences.
• Must permanently reside and work in Texas.
• Ability to meet the stated physical demands: exert up to 20 pounds of force occasionally, up to 10 pounds frequently, and a negligible amount constantly to move objects.

Nice To Haves

• Experience in academic medicine, behavioral health, research communications, or large health care organizations.
• Experience developing newsletters, digital content strategies, or integrated marketing initiatives.
• Experience in healthcare or education marketing, at an institution or through an agency.

Responsibilities

• Develop and implement integrated marketing and communications strategies to strengthen awareness, visibility, and reputation of UTHealth Houston’s behavioral health programs and expertise.
• Serve as a strategic partner to behavioral health leadership and embedded marketing and communications team members across the School of Behavioral Health Sciences, Department of Psychiatry and Behavioral Sciences, and Behavioral Sciences Campus.
• Lead the development, editorial direction, and ongoing production of a public-facing behavioral health newsletter, including content planning, writing, editing, audience development, distribution, and performance assessment.
• Identify, research, and develop stories highlighting scientific discoveries, clinical advancements, faculty expertise, educational initiatives, and community impact across behavioral health.
• Translate complex scientific, clinical, and academic information into accurate, accessible, engaging content for diverse audiences, including health care professionals, researchers, community partners, policymakers, prospective students, donors, and the general public.
• Develop and maintain an integrated editorial calendar aligned with institutional priorities, research developments, clinical initiatives, and strategic opportunities.
• Support cohesive branding, positioning, and key messages that communicate the breadth and distinction of UTHealth Houston’s behavioral health programs.
• Collaborate with Marketing and Communications colleagues on coordinated digital marketing, social media, website, multimedia, and promotional initiatives.
• Identify opportunities to increase the visibility of behavioral health faculty, researchers, and clinical experts through thought leadership, expert commentary, educational content, and other communications initiatives.
• Work with University Communications and Media Relations to identify newsworthy developments, support earned media opportunities, and coordinate consistent messaging.
• Develop content supporting the visibility and growth of behavioral health programs, including educational offerings, research initiatives, clinical services, community partnerships, and major institutional investments.
• Build working relationships with faculty, researchers, clinicians, and administrative leaders to identify developments and maintain a pipeline of content.
• Coordinate behavioral health storytelling and promotional activities across university publications and communication channels to ensure consistent messaging, minimize duplication, and maximize audience reach.
• Support marketing and communications for major behavioral health initiatives, conferences, community events, and other activities that advance institutional visibility and engagement.
• Ensure scientific accuracy, appropriate sourcing, and responsible communication of research and clinical information, including adherence to patient privacy and institutional standards.
• Assess newsletter performance, digital engagement, audience growth, and other marketing and communications metrics, and apply insights to improve effectiveness and demonstrate impact.
• Manage departmental human resources activities related to recruiting and selection, hiring and termination, training, professional development, mentoring, counseling, performance evaluations, and salary planning.
• Perform other duties as assigned.

Benefits

• 100% paid medical premiums for full-time employees.
• Paid holidays, a preventative leave day, vacation time, and sick time; the posting describes approximately 37–38 days of time off per year.
• Increasing vacation accrual with length of service.
• Longevity pay in monthly payments after two years of service.
• Retirement/pension plan.
• Free financial and legal counseling.
• Free mental health counseling services.
• Gym membership discounts and access to wellness programs.
• Employee discounts, including entertainment, car rentals, and cell phones.
• Resources for child and elder care.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager