Director of Communications and Marketing

SITE Santa Fe•Santa Fe, NM

About The Position

The Director of Communications and Marketing reports to the Executive Director, serves on SITE SANTA FE’s leadership team, and leads the organization’s creative communications. The role oversees communications and marketing, media and public relations, digital and social media, branding, design, and institutional messaging. It also oversees visitor services, with responsibility for creating a welcoming, accessible, and consistent experience for visitors on-site and virtually, aligned with SITE SANTA FE’s mission. The Director builds and oversees the External Affairs Department, supervises staff and contractors, participates in institutional planning, and manages the department budget. The position develops communications, press, marketing, advertising, and visitor engagement strategies; oversees brand identity and digital and print communications; and collaborates with Development, Administration, and Facilities on fundraising communications, ticketing, and accessibility.

Requirements

At least 7–10 years of progressively responsible experience in communications, public relations, marketing, or visitor experience, including at least 3–5 years in a senior- or director-level role.
Strong knowledge of the local and national arts and culture landscape and ability to build relationships with communications and press stakeholders.
Exceptional technical and creative writing skills.
Proven experience supervising staff.
Ability to prioritize, manage time, multitask, take initiative, and meet deadlines in a fast-paced environment with rapidly shifting priorities.
Self-starter and creative problem solver.
Experience analyzing and interpreting organizational and program budgets.
Excellent organizational and analytical skills and strong attention to detail.
Ability to analyze data to drive strategy.
Ability to collaborate with staff and maintain professionalism in a dynamic, creative setting.
Discretion in handling confidential and sensitive information.
Commitment to diversity, equity, inclusion, and accessibility.
High computer literacy and competency in Microsoft Office, particularly Excel, PowerPoint, and Word.

Nice To Haves

Experience in a museum, performing arts organization, or cultural institution.
Fluency in Spanish.

Responsibilities

Build and provide strategic oversight for the External Affairs Department, supervising staff in graphic design and media systems, marketing and communications, and visitor services, as well as contractors and consultants.
Serve on SITE SANTA FE’s leadership team and participate in short- and long-term institutional planning aligned with its mission and organizational goals.
Strategize, oversee, implement, and maintain a balanced departmental budget.
Lead strategy and content creation for institutional messaging across public relations, marketing, social media, and the SITE website.
Oversee SITE SANTA FE’s brand and graphic identity to maintain a consistent message across platforms.
Develop and direct press strategy for exhibitions, biennials, and institutional initiatives; cultivate local, national, and international media relationships and secure long-lead editorial placements.
Oversee bilingual English/Spanish exhibition didactics, supporting materials, and visitor communications.
Develop and execute marketing plans and campaigns for exhibitions, programs, and institution-wide initiatives.
Oversee development and execution of the annual advertising plan.
Oversee the website, digital platforms, and print signage, keeping them clear, current, and informative about exhibitions and programs.
Collaborate with the Development Department on patron stewardship communications, fundraising campaigns, and membership-growth campaigns and experiences.
Oversee visitor services, including the front lobby.
Develop and execute an integrated visitor engagement strategy for welcoming on-site and virtual experiences.
Create and maintain systems to assess and track visitors and visitor experience, including programs and exhibitions, and use findings in future planning.
Work with the CFO/Head of Administration to develop a ticketing strategy for exhibition and program visitation.
Work with Facilities to ensure accessibility on-site and virtually and maintain current visitor information about hours, parking, directions, and accessibility.