Director of Marketing and Communications

Goodwill Industries Knoxville•Knoxville, TN

1d•$0 - $70,000

About The Position

The Director of Marketing and Communications is a hands-on leader responsible for developing and executing Goodwill Industries–Knoxville’s integrated marketing, communications, and digital strategy. The role ensures a consistent voice and experience across internal and external audiences and channels. The Director manages marketing activity directly and may coordinate interns, vendors, and event volunteers to extend the organization’s capacity. The Director leads enterprise communications and digital strategy, advises leadership on messaging, positioning, digital trends, and communications risk, and oversees internal communications, community management, analytics, brand governance, digital platforms, and marketing for events. The position also supports Goodwill’s retail traffic, donor engagement, workforce program recruitment, and advocacy.

Requirements

Bachelor’s degree required.
8–10+ years of experience in communications, marketing, public relations, or a related field, including leadership responsibility.
Experience developing and leading marketing and communications strategies and multi-channel content ecosystems.
Demonstrated success growing engagement and impact through social media, digital storytelling, and audience strategy.
Demonstrated success leading integrated communications across internal and external audiences.
Experience leading and developing teams and managing cross-functional initiatives.
Strong strategic thinking, writing, and storytelling skills, with attention to clarity and audience alignment.
Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Nice To Haves

A degree in Communications, Public Relations, Marketing, Journalism, or a related field.
Experience in nonprofit, workforce development, retail, or community-based organizations.

Responsibilities

Create and lead an integrated communications and digital strategy aligned with organizational priorities, mission, and strategic commitments.
Define audience segments and coordinate channel roles, content strategy, and engagement tactics across internal and external touchpoints.
Connect with organizational leaders to translate their needs into communications and social media strategies.
Advise leadership on messaging, positioning, digital trends, and communications risk.
Supervise interns and marketing staff, as applicable, and manage relationships with vendors such as designers, printers, and agencies.
Lead marketing and communications for special events, coordinate event volunteers, and be responsible for the entirety of the Impact Awards event.
Own strategy and performance for social platforms, website and landing pages, email and SMS engagement, internal communications, the Annual Impact Awards Celebration, corporate branding, annual reports, print and digital marketing materials, and the Crisis Communication Plan.
Integrate digital efforts with retail traffic drivers, donor engagement, workforce program recruitment, and advocacy.
Integrate internal communications into the enterprise content and campaign strategy.
Lead an internal storytelling strategy that reflects external messaging and reinforces mission, culture, and priorities.
Align leadership messaging, digital channels, and employee engagement communications to support clarity, consistency, and two-way communication.
Use digital tools such as intranet, video, and email to create a more engaging and inclusive employee communications experience.
Track and report channel-specific and campaign-level performance, including social, web, email, and internal channels.
Use insights to optimize content and campaigns, refine audience targeting, and improve channel effectiveness.
Foster test-and-learn practices, continuous improvement, and data-driven decision-making.
Establish service-level standards for comments and messages, triage issues, and escalate them according to crisis protocols.
Uphold brand governance, including official naming, logo rules, and boilerplates, and ensure public replies use an accessible, inclusive tone.