FT Director of Marketing and Communications

Cochise College•Sierra Vista-District Wide, AZ

About The Position

The Director of Marketing and Communications develops and implements the college’s marketing plan and comprehensive strategies for communicating the college’s brand and identity. The position coordinates advertising, digital media, and print materials with other college departments; advises on publications, advertising, and printing needs; and manages public information, graphic arts, and website functions. The Director oversees department staff, production planning and budgeting, and the college website strategy. The role develops measures and dashboards to assess marketing effectiveness and provides an annual report. The position works within college policies and procedures and collaborates with students, faculty, staff, and the public. Applications are reviewed as received, and the posting remains open until filled. Cochise College requires a post-offer, pre-employment background screening.

Requirements

Bachelor’s degree in Communications, Marketing, Creative Writing, or a related field from a regionally accredited institution recognized by the U.S. Department of Education.
Five years of relevant experience, including two years of supervisory experience; an equivalent combination of education and/or experience may be considered.
Knowledge of college policies and procedures; Microsoft Office applications and word processing, database, presentation, and spreadsheet software; web design and maintenance; publishing laws and policies; print and social media practices; and trends and technologies in electronic and print media.
Skill in creating, composing, and editing written materials and in supervisory practices and techniques.
Ability to communicate effectively verbally and in writing and interact professionally and helpfully with others.
Ability to relate to a diverse population and maintain composure in difficult situations.
Ability to multitask, organize and prioritize, and carry multiple projects through to completion with attention to detail.
Ability to work independently while contributing to a team environment.
Ability to identify, analyze, and resolve problems; exercise independent judgment and decision-making; take appropriate action; and maintain confidentiality regarding sensitive information.
Ability to establish and maintain effective working relationships with department staff, faculty, students, and the public.

Responsibilities

Develop, plan, and implement an integrated marketing plan, including strategies for overall college branding.
Advise the college community on marketing strategies, timing, and processes, including social media, media coverage, paid advertising, publications, and printing needs.
Write and edit publication copy; oversee advertising and publishing procurement, schedules, messaging, and production; and develop procedures and systems as needed.
Supervise department staff, oversee public information, graphic arts, and website functions, assign activities and projects, monitor workflow, and review and evaluate work.
Direct and oversee the department’s production plan and budget, and formulate budget recommendations.
Oversee website strategy, including enhancements, portal updates, online orientations, student testimonials, and press release archives, in collaboration with the college web administrator.
Develop analytics, metrics, and dashboards to measure marketing effectiveness and provide an annual report.
Participate in college-wide, department, and committee meetings and possibly represent the college at state, regional, and national conferences, events, or committees.
Perform other related duties as assigned.
Follow college policies, rules, regulations, and guidelines; work cooperatively with students, faculty, staff, and the public; and carry out assigned duties efficiently and competently.