Marketing and Communications Director

State of South Dakota • Sioux Falls, SD

6d • Onsite

About The Position

The Marketing and Communications Director leads statewide marketing, communications, and public relations efforts for the Governor’s Office of Economic Development. This strategic leadership role oversees marketing strategy, executive communications, and a team responsible for showcasing South Dakota’s business climate and advancing economic development opportunities. The Director works closely with GOED leadership, the Governor’s Office, and external partners to translate complex issues and statewide priorities into clear, compelling messaging that supports South Dakota’s economic development efforts.

The position is based in Rapid City, Sioux Falls, or Pierre, South Dakota, and is a full-time position at 40 hours per week. Salary is $74,499.84–$93,103.92 annually, depending on qualifications. The position is exempt from the Civil Service Act and is open until filled. Applicants must apply online and attach a resume; emailed resumes or submissions will not be accepted. Successful applicants must undergo a background investigation and verify identity and eligibility to work in the United States using Form I-9. The State uses E-Verify and does not sponsor work visas for new or existing employees.

Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or a related field, and progressively responsible experience in marketing or communications, including leadership or supervisory responsibilities; or an equivalent combination of education and experience.
• Excellent writing and editing skills, including the ability to communicate complex information clearly and efficiently.
• Strong understanding of marketing, public relations, digital communications, and brand management.
• Ability to understand broader government priorities and the context surrounding executive communications.
• Strong leadership, organizational, and project management skills.
• Ability to think strategically, exercise sound judgment, and manage competing priorities.
• Strong interpersonal skills and ability to work with government officials, business leaders, media, and community partners.
• Ability to meet tight deadlines, work independently, and handle sensitive information with discretion.
• Attach a resume and apply online; emailed resumes or submissions will not be accepted.
• Successful applicant must undergo a background investigation and verify identity and eligibility to work in the United States using Form I-9. The State uses E-Verify.
• The State of South Dakota does not sponsor work visas for new or existing employees.

Nice To Haves

• Experience in executive communications, economic development, or government communications is beneficial.

Responsibilities

• Lead agency marketing strategy, statewide campaigns, branding, digital platforms, content development, and performance evaluation.
• Develop executive messaging, speeches, press releases, and briefing materials; coordinate media relations, major announcements, and sensitive communications.
• Lead and develop a multidisciplinary communications team, manage priorities and project delivery, and coordinate initiatives across the agency and with external partners.
• Oversee communications for events, conferences, and trade shows.
• Partner with businesses, economic development organizations, and state agencies to support business recruitment, retention, and expansion.
• Oversee marketing budgets, contracts, vendors, and resource allocation while supporting agency planning, reporting, and legislative preparation.

Benefits

• 6% fully matched retirement plan, including long-term disability and family survivor benefits.
• $25,000 paid life insurance.
• Flexible work schedules and generous leave policies to support work/life balance.
• Stable industry sector.
• $0-premium employee health insurance option.
• Eleven paid holidays.
• Generous vacation and sick leave accrual.
• Dental, vision, and other insurance options.
• Retirement benefits; this position is a member of Class A retirement under SDRS.

What This Job Offers

• Job Type: Full-time
• Career Level: Director