Director - Marketing and Communications

NYU Langone Health•New York, NY
•$152,240 - $229,320

About The Position

NYU Langone Health is seeking a Director Relationship Lead for designated service lines and institutes to join Enterprise Communications within the Communications, Marketing, Government and Community Affairs team. This high-visibility role serves as a trusted advisor and primary relationship lead, partnering with service-line leaders to shape communications and marketing initiatives, strengthen collaboration, and advance strategic priorities in support of NYU Langone Health’s marketing goals and growth. The position reports directly to the Vice President of Enterprise Communications and provides strategic support and leadership to that Vice President. The Director manages relationships with the designated service lines, coordinates cross-functional teams and the CMGCA Community of Practice, oversees strategic marketing and communications plans, and collaborates with physicians, researchers, and marketing experts. The role also leads continuous-improvement and data-informed practices and manages the allocated budget and operational forecasts for the assigned relationships.

Requirements

  • At least 9 years of experience in healthcare and/or hospital operations.
  • At least 3 years of experience managing and leading effective teams.
  • Bachelor’s degree in communications or a related field.
  • Experience partnering with physicians and/or academic medicine leaders to define communications and marketing strategy.
  • Experience with account management and supporting senior leadership.
  • Established track record of working closely and effectively with executive leadership.
  • Strong time-management skills and ability to manage work across multiple distinct workstreams.
  • Strong analytical skills, including the ability to apply and communicate data-driven insights.
  • Extensive experience building and maintaining professional relationships.
  • Proficiency in project management, communication tools, and data analysis.
  • Strong interpersonal skills for cross-functional collaboration and building internal and external relationships.
  • Demonstrated orientation toward client service.
  • Exceptional leadership skills, including the ability to influence, teach, inspire, motivate, and collaborate effectively.
  • Proven ability to work effectively in a highly matrixed environment and across many stakeholders.
  • Excellent verbal and written communication skills.
  • Ability to communicate effectively with all levels of the organization.

Nice To Haves

  • Experience working with OSR, CTSI, Neuroscience, Scientific & Clinical Innovation, TOV, Optimal Aging Institute, Virology, Vilcek, Institute for Systems Genetics, Cell Biology, and Pathology.
  • Master’s degree in communications or a related field.

Responsibilities

  • Serve as the relationship lead between CMGCA and the assigned service lines, acting as a trusted advisor who understands their objectives and helps shape their agendas and aligned marketing and communications tactics.
  • Triage requests from clinical leaders and coordinate teams across relevant CMGCA groups to deploy appropriate advisors and implement work that advances service-line goals.
  • Manage relationships with Community of Practice stakeholders through regular check-ins and feedback sessions, ensuring engagement and alignment with strategic goals.
  • Partner day to day with service-line department heads and oversee execution of marketing and communications strategies.
  • Oversee development and deployment of 360-degree aligned communications and marketing strategies and plans for clinical service lines.
  • Integrate emerging marketing trends and technologies into strategic plans to support growth targets and priorities for patients, leads, stakeholders, and communities.
  • Oversee implementation of strategic marketing and communications plans tailored to service-line needs and aligned with growth targets and trends.
  • Identify and assess opportunities for CMGCA-enabled service-line growth, including partnerships.
  • Collaborate across Brand, Experience, Creative and Design, Media Relations, Enterprise Communications, Strategy, Digital and Program Measurement, Government and Community Affairs, Strategic Initiatives, and Business Operations to deliver aligned, comprehensive campaigns and maximize return on investment.
  • Partner with physicians, researchers, and marketing experts to position content and promote innovations, study findings, and breakthroughs.
  • Use key campaign metrics to evaluate effectiveness and inform continuous improvement, including campaign structure, targeting, and messaging.
  • Partner with the Content Studio to review, refine, and approve content for associated Community of Practice groups, ensuring alignment with organizational standards and audience needs.
  • Champion continuous improvement and implement scalable, simplified, and standardized processes.
  • Integrate analytics to inform strategy, optimize performance, and support data-driven decision-making.
  • Establish and maintain feedback loops and reporting structures within the leadership team to promote transparency, continuous improvement, and informed decision-making.
  • Manage the allocated budget and operational forecasts for assigned CMGCA relationships in coordination with the Senior Director of Strategic Initiatives and Business Operations.

Benefits

  • Comprehensive benefits and wellness package.
  • Financial security benefits.
  • Generous time-off program.
  • Employee resource groups for peer support.
  • Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive-care well-being.
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