Marketing and Communications Director

SACRAMENTO NATIVE AMERICAN HEALTH CENTER INC•Sacramento, CA

6d•$105,736 - $143,055•Onsite

About The Position

The Marketing and Communications Director reports to the Chief Program and Development Officer and strengthens the Development Team’s ability to maintain high standards in internal and external communications and marketing. The Director leads strategies to strengthen SNAHC’s brand, increase community engagement, support fundraising and advocacy, and ensure consistent, culturally grounded messaging across communication channels. The role includes developing, designing, and executing communications and marketing for advertising, services and programs, community-led campaigns, outreach and signature events, and SNAHC media platforms. The role may require work at other sites as needed. This position manages marketing and communications staff, including part-time outreach staff, and oversees budgets, vendors, freelance creative teams, campaigns, communications products, and processes. It supports the Board of Directors and Executive Leadership Team in advancing strategic priorities, advises on reputation and public-relations issues, and serves as an agency-wide messenger during urgent operational or public-relations matters. Communications should reflect SNAHC’s purpose, values, Native-centered approach, and strategic priorities for patient-centered delivery. The Director also participates in quality-improvement efforts, follows applicable safety practices and laws and regulations, and demonstrates cooperative behavior with colleagues, clients, and the community. The position may be grant funded; continued employment depends on renewed or additional funding, and grant funding does not create a contractual right to employment for a specified period.

Requirements

At least five years of marketing experience, including at least three years at a supervisory or lead level, at an agency or in-house; equivalent relevant education or a combination of experience and education may qualify.
Experience working collaboratively with senior leaders on communications and marketing initiatives; healthcare experience is preferred.
Ability to respond adeptly to changing priorities and work well under pressure.
Strong attention to detail and organization, with the ability to multitask successfully.
Proven experience using social media and paid advertising for marketing.
Experience organizing and leading community, outreach, or signature events.
Excellent verbal and written communication skills.
Extensive computer skills, including intermediate or higher proficiency with Microsoft Excel, PowerPoint, and Word, and experience with electronic donor tracking systems or databases.
Ability to lead multiple long- and short-term projects simultaneously, meet deadlines, and plan, prioritize, coordinate, and manage work.
Ability to work unsupervised and make decisions and solve problems independently, effectively, and creatively.
Demonstrated commitment to SNAHC’s vision and ability to present, inform, and motivate individuals and groups about SNAHC.
Demonstrated ability to work as a team member and develop effective working relationships with board members, staff, volunteers, the general public, and donors.

Responsibilities

Manage marketing and communications team members, including part-time outreach staff, through recruiting, onboarding, timekeeping, performance evaluations, coaching, and progressive discipline as needed.
Establish and oversee budgets for marketing and communications activities.
Develop and manage relationships with marketing vendors and freelance creative teams.
Market and promote SNAHC and its cultural and education programs.
Manage and expand social media initiatives.
Create and execute social marketing and paid advertising campaigns, including campaign strategies for new initiatives.
Oversee the planning and management of communications work products and processes, including writing, editing, and distributing flyers, brochures, newsletters, website copy, and promotional and marketing materials.
Participate in relevant industry meetings to increase SNAHC’s visibility and voice, and help place SNAHC leadership as speakers at relevant programs or workshops.
Use a variety of organic and paid acquisition channels.
Organize, attend, and lead SNAHC signature and outreach events.
Support the SNAHC Board of Directors and Executive Leadership Team in completing strategic priorities and activities.
Establish and report on industry-relevant key performance indicators to measure campaign success, track audience engagement, and adjust strategies.
Work with Executive Leadership to proactively manage issues that may affect SNAHC’s reputation internally, externally, or with key partners and suppliers, including patient concerns, employee wellness initiatives, and media relations.
Coordinate internal communications, including staff announcements, organizational updates, and leadership messaging.
Serve as a key advisor and agency-wide messenger during urgent operational or public-relations issues.
Ensure communications reflect SNAHC’s purpose, values, Native-centered approach, and strategic priorities related to patient-centered delivery.
Follow industry safety practices, report safety concerns, and review and understand safety and health plans.
Participate in and lead internal quality-improvement teams, working with team members to advance initiatives aligned with the organization’s mission, strategic goals, laws, regulations, and accreditation standards.
Comply with applicable state and federal laws and regulations, including HIPAA, sexual harassment requirements, Scope of Practice, OSHA, and SCAR reporting.
Demonstrate cooperative behavior with supervisors, subordinates, colleagues, clients, and the community.
Perform other duties as assigned.