Executive Director Marketing and Communications

South Shore Health•Rockland, MA

6d•$145,000 - $210,300•Onsite

About The Position

Reporting to the Chief Strategy Officer, the Executive Director, Marketing & Communications provides strategic and operational leadership for South Shore Health's integrated marketing and communications function. The role translates health system priorities into coordinated marketing, brand, digital, public relations, executive and internal communications strategies that advance growth, strengthen market position, enhance consumer and colleague engagement, and protect organizational reputation. Working closely with executive, physician, clinical and operational leaders, the Executive Director leads the planning, execution and evaluation of initiatives supporting priority service lines, patient acquisition, physician engagement, philanthropy and organizational change. The role oversees a high-performing team, establishes performance measures, uses consumer insight and analytics to inform decisions, and ensures communications align with South Shore Health's mission, vision, values and strategic objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or a related field.
Eight to ten years of progressively responsible marketing and communications experience, including at least five years leading multidisciplinary teams.
Ability to translate organizational strategy into integrated marketing and communications plans that support growth and measurable business outcomes.
Comprehensive knowledge of brand management, digital marketing, media relations, public relations, executive communications, internal communications and crisis response.
Business acumen and understanding of healthcare operations, service line strategy, physician relationships, consumer behavior and competitive market dynamics.
Experience using market research, consumer insights, digital analytics and performance measures to guide decisions and demonstrate value.
Exceptional writing, presentation, interpersonal and executive advisory skills, and ability to influence across a complex organization.
Financial, project, agency and vendor management capabilities.
Ability to lead change, develop talent, establish accountability and foster an inclusive, collaborative and high-performing culture.

Nice To Haves

Master's degree.
Healthcare experience in a complex, matrixed or integrated delivery system.

Responsibilities

Lead development, implementation and evaluation of integrated marketing and communications plans aligned with South Shore Health's strategic priorities.
Partner with executive, physician, clinical and operational leaders on marketing strategies for priority service lines, patient acquisition, physician engagement, access initiatives and community needs.
Direct brand governance and ensure consistent messaging, visual identity and brand experience across organizational channels and touchpoints; advance market awareness, preference and differentiation.
Lead website strategy, digital campaigns, social media, search, content and emerging technologies to improve consumer engagement and support organizational objectives.
Direct executive and organizational communications, including leadership messaging, presentations, Board materials, colleague communications and change communications; advise senior leaders.
Lead proactive media relations and reputation management and coordinate communications during significant events, issues and crises, including on-call coverage as required.
Establish performance measures and use market research, consumer insight, competitive intelligence and campaign analytics to evaluate effectiveness, optimize investment and inform recommendations.
Develop and manage the Marketing & Communications budget, agency and vendor relationships, technology resources, work processes and service standards.
Build, develop and retain a high-performing team through expectations, coaching, performance management, succession planning and professional growth opportunities.
Build cross-functional partnerships, contribute to strategic initiatives and organizational change, and ensure marketing and communications work is cohesive, timely and aligned with the organization's mission and values.