Marketing and Communications Director

SACRAMENTO NATIVE AMERICAN HEALTH CENTER INC•Sacramento, CA

2d•$105,736 - $143,055•Onsite

About The Position

The Marketing and Communications Director reports to the Chief Program and Development Officer and strengthens the Development Team’s external and internal communications and marketing. The role leads strategies to strengthen SNAHC’s brand, increase community engagement, support fundraising and advocacy, and ensure consistent, culturally grounded messaging across communication channels. It develops, designs, and executes communications, advertising, service and program marketing materials, community-led campaigns, outreach and signature events, and content for SNAHC media platforms. The role may be required to work at other sites as needed. The Director manages marketing and communications staff, budgets, vendors, and freelance creative partners; promotes SNAHC and its cultural and education programs; oversees social media, advertising, communications production, events, and internal messaging; and advises leadership on reputation and urgent communications issues. The role also supports strategic priorities, participates in quality improvement, and ensures communications reflect SNAHC’s purpose, values, Native-centered approach, and patient-centered delivery system priorities. The position may be grant funded, and continued employment depends on renewed or additional funding; employment remains at will.

Requirements

At least five years of marketing experience, including at least three years at a supervisory or lead level in an agency or in-house setting, or equivalent relevant educational experience or a combination of experience and education.
Experience working collaboratively with senior leaders on communications and marketing initiatives; healthcare experience is preferred.
Ability to respond adeptly to rapidly changing priorities and work well under pressure.
Strong attention to detail and organization, with the ability to multitask successfully.
Proven experience using social media and paid advertising for marketing.
Experience organizing and leading community, outreach, or signature events.
Excellent verbal and written communication skills.
Extensive computer skills, including intermediate or higher proficiency with Microsoft Excel, PowerPoint, and Word, and experience with electronic donor tracking systems or databases.
Ability to lead multiple long- and short-term projects simultaneously, meet deadlines, and plan, prioritize, coordinate, and manage work.
Ability to work unsupervised and make decisions and solve problems independently, effectively, and creatively.
Demonstrated commitment to SNAHC’s vision and ability to present, inform, and motivate individuals and groups about SNAHC.
Demonstrated ability to work as a team member and develop effective working relationships with board members, staff, volunteers, the general public, and donors.

Nice To Haves

Experience working collaboratively with senior leaders on communications and marketing initiatives in a healthcare environment.

Responsibilities

Manage Marketing and Communications Team members, including part-time outreach staff; recruit, onboard, manage timekeeping and performance evaluations, coach, and apply progressive discipline as needed.
Establish and oversee budgets for marketing and communications activities.
Develop and manage relationships with marketing vendors and freelance creative team members.
Market and promote SNAHC and its cultural and education programs.
Manage and expand social media initiatives.
Create and execute social marketing and paid advertising campaigns, including campaign strategies for new initiatives.
Oversee day-to-day planning and management of communications work products and processes, including writing, editing, and distributing flyers, brochures, newsletters, website copy, and promotional and marketing materials.
Participate in relevant industry meetings to increase SNAHC’s visibility and voice, and help place SNAHC leaders as speakers at relevant programs or workshops.
Use a variety of organic and paid acquisition channels.
Organize, attend, and lead SNAHC signature and outreach events.
Support the SNAHC Board of Directors and Executive Leadership Team in completing strategic priorities and activities.
Establish and report on industry-relevant key performance indicators to measure campaign success, track audience engagement, and adjust strategies.
Work with Executive Leadership to proactively manage issues that may affect SNAHC’s reputation internally, externally, or with key partners and suppliers, including patient concerns, employee wellness initiatives, and media relations.
Coordinate internal communications strategies, including staff announcements, organizational updates, and leadership messaging.
Serve as a key advisor and agency-wide messenger during urgent operational or public relations issues.
Ensure communications reflect SNAHC’s purpose, values, and Native-centered approach, and support strategic priorities related to patient-centered delivery.
Follow industry best practices for workplace safety, report safety issues or concerns, and review and understand applicable Safety and Health plans and practices.
Participate in and lead internal quality improvement teams, and work proactively with team members on initiatives aligned with organizational mission and strategic goals, laws and regulations, and accreditation standards.
Comply with applicable state and federal laws and regulations, including HIPAA, sexual harassment, Scope of Practice, OSHA, and SCAR reporting requirements.
Demonstrate cooperative behavior with supervisors, subordinates, colleagues, clients, and the community.
Perform other duties as assigned.