Assistant Director, Communications - Marketing and Communications
Southeast Missouri State University•Cape Girardeau, MO
•Onsite
About The Position
Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong journalistic instincts who can craft compelling content for a variety of externally and internally focused communications.
Requirements
- Bachelor’s degree, preferably in advertising, communications, English, journalism, marketing, public relations, or related field
- Demonstrated experience writing compelling stories, including news releases and feature writing
- Solid understanding of marketing and media channels, content best practices, and AP Style
- Experience supporting crisis and issues communications, including developing timely, accurate messaging, responding to media inquiries and coordinating communications with internal and external audiences during sensitive or high-pressure situations
- An impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlines
- Collaborative working style with a focus on building relationships across teams and with media partners
- Excellent creative, communication, organizational, and idea generation skills
Responsibilities
- Develop compelling stories and messages that attract and grow a digital audience on communications platforms, publications, web pages, and email marketing communications
- Write and distribute media releases using industry-specific platforms and serve as liaison with media professionals to pitch and promote Southeast’s stories and manage requests
- Supervise and mentor a team of full-time professional staff and student writers
- Serve as primary editor and manager for a busy communications production schedule, ensuring deadlines are met and communications are timely
- Work closely with key stakeholders within the University to develop communications that strategically target audiences, including prospective students, parents, alumni, and media
- Develop emergency communications and campus notifications and distribute through various platforms and assist in serving as media contact during crisis communications
- Build relationships with reporters and editors at local, regional, and national media outlets
- Assist in media interview preparation and drafting speaking points for members of the University team
- Monitor and analyze key metrics to improve earned media, communications, and performance
- Assist in the planning and execution of event marketing and necessary communications
- Enthusiastically collaborate with team members to achieve University goals and create effective campaigns
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
