Director, Marketing Communications

Zimmer, Inc.•Remote, Remote

1d•$185,000 - $205,000

About The Position

The Director, Marketing Communications leads a team responsible for translating complex innovation into clear campaigns and promotional tactics across Zimmer Biomet’s hip, knee, upper extremities, sports medicine and technology portfolio. The role connects the company’s technologies and products with the needs of surgeons and patients to build demand and support sales, while bringing surgeon, healthcare professional and patient perspectives into marketing stories and measuring campaign effectiveness. The Director owns marketing communications strategy, partners with business unit Marketing to turn business and product strategies into creative briefs and campaigns, and develops messaging frameworks, narratives, videos and evidence-based product stories. The position sets priorities and communicates plans to teams, business partners and senior leaders; defines campaign metrics; and uses data, customer insights and competitive intelligence to refine messaging, channel mix and investment. The role leads surgeon- and HCP-facing content integration across print, digital, social and events; oversees promotional content for assigned business units; and directs communications for product launches, clinical and evidence milestones, and major congresses. It ensures brand consistency and compliance with applicable regulatory, legal and industry requirements, maintains controls and standards for marketing materials, manages agency and vendor spending, and develops a distributed team. Domestic and international travel of up to 35% annually is expected. The position reports to the Vice President of External Communications.

Requirements

Bachelor’s degree and 8 years of relevant experience, or Associate’s degree and 10 years of relevant experience, or high school diploma or equivalent and 12 years of relevant experience.
At least 2 years of experience as a people manager.
Demonstrated experience developing and executing portfolio, brand or marketing communications strategies for a global, matrixed organization, including ownership of a budget and agency partners.
Strategic communications leadership: translate complex business, clinical and technical information into clear, differentiated messaging and integrated communications plans.
Knowledge of the orthopedic/MedTech market, surgical and selling processes, and the development and regulatory environment, including evidence-based claims and advertising and promotional review requirements.
Strong organizational and program management skills; ability to independently manage multiple issues, prioritize, execute precisely and on time and within budget, and maintain a longer-term strategic view.
Ability to build, coach and upskill teams and mentor communications leads, including developing direct reports’ strategic thinking and messaging capabilities; ability to lead effectively in a fully remote environment.
Excellent written and verbal communication skills and demonstrated ability to influence and lead cross-functional, multidisciplinary teams and inspire confidence among internal and external stakeholders.
Ability to bring surgeon and customer perspectives into campaigns and develop compliant testimonials and third-party endorsement strategies.
Experience setting campaign objectives, tracking performance against commercial goals, and adjusting strategy, messaging or channel mix based on results.
Willingness to travel domestically and internationally up to 35% annually.

Nice To Haves

Three or more years of experience with direct reports.
Experience in MedTech, Life Sciences or another regulated healthcare environment, including familiarity with promotional review and new product introduction Checkpoint/Tollgate review processes.
Bachelor’s degree in communications, journalism, marketing or a related field.
Agency and in-house experience.

Responsibilities

Own marketing communications strategy for the knee, hip, upper extremities, sports medicine and technology portfolio, aligning content and messaging with business strategy and corporate brand goals.
Partner with business unit Marketing to translate business and product strategy into creative briefs, campaigns and strategies that generate demand and increase sales.
Develop campaigns, messaging frameworks, narratives, videos and proof points; serve as the authority on external product messaging and translate complex technology and capabilities into clear, evidence-based stories.
Communicate strategy to the team, business partners and senior leaders, clarifying priorities, trade-offs, resourcing and expected business outcomes.
Define and report campaign and product-program metrics tied to commercial goals; use data, customer insights and competitive intelligence to refine messaging, channel mix and investment decisions.
Coordinate surgeon interviews and voice-of-customer sessions; develop surgeon testimonials and third-party endorsement strategies with Legal, Regulatory and Compliance, ensuring appropriate permissions, substantiation and disclosures.
Align strategic communication plans across business units and identify cross-portfolio and cross-functional opportunities to increase brand awareness and market share.
Lead surgeon- and HCP-facing content integration across print, digital, social and event channels, and oversee promotional presence and content review and approval for assigned business units.
Lead marketing communications for product launches, clinical and evidence milestones, and major congresses; serve as marketing communications management approval in the NPI/Business Review Checkpoint/Tollgate process and ensure resources and tasks are assigned.
Ensure content aligns with Zimmer Biomet brand positioning, architecture and visual identity and complies with applicable regulatory, legal and industry advertising and promotion requirements.
Collaborate with internal cross-functional partners, including Leadership, to influence and align product messaging across channels.
Maintain controls, systems and standards governing marketing and informational materials.
Manage spend and agency and vendor partnerships, balancing internal and external resources to deliver projects on time and within budget.
Manage, develop and upskill the team, mentor team members in strategy and message development, and sustain an empowered, positive environment across a distributed team.
Maintain industry and communications knowledge to keep Zimmer Biomet brands relevant and gaining share.