Marketing & Communications Director

Border Bank • Fargo, ND

3d

About The Position

Border Bank is seeking a Marketing & Communications Director to lead the Bank’s enterprise marketing, communications, and brand strategy in alignment with business objectives, revenue growth goals, and market expansion priorities. Reporting to the Chief Executive Officer and serving on the strategic leadership team, the Director partners with the CEO, Market Presidents, and business line leaders to develop and execute integrated strategies that drive revenue, expand customer relationships, strengthen the brand, and demonstrate measurable business impact. The role will build a scalable, data-driven marketing and communications function supporting the Bank’s growth toward and beyond $1 billion in assets. The position may be based at any of Border Bank’s listed locations in Fargo, North Dakota, or Badger, Baudette, Clearbrook, Coon Rapids, Greenbush, International Falls, Middle River, Roseau, or Thief River Falls, Minnesota.

The Director develops enterprise marketing plans and budgets, leads performance marketing across product lines, and uses analytics, segmentation, and marketing technology to improve campaign effectiveness. The role works with market and business leaders to identify growth opportunities, support bankers with sales and customer engagement tools, and tailor marketing execution to local markets. It also oversees brand strategy, external and internal communications, public relations, community engagement, and reputation management, ensuring that messaging reflects the Bank’s values and culture and complies with applicable banking regulations and internal policies.

The Director manages the marketing and communications team, budget, agencies, vendors, and other resources; establishes disciplined governance and approval processes; and contributes to overall strategy and special initiatives as assigned by the CEO. The role represents the Bank in the community and industry and supports employee engagement, customer experience, and organizational alignment.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
• Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
• Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
• Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
• Demonstrated ability to build and lead a high-performing marketing and communications team.
• Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
• Strong written, verbal, presentation, and executive communication skills.
• Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Nice To Haves

• Experience in banking or financial services.

Responsibilities

• Develop and lead an enterprise-wide marketing and communications strategy aligned with the Bank’s strategic plan and growth objectives.
• Advise executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
• Translate business goals into marketing plans with KPIs for revenue, customer acquisition, retention, and brand equity.
• Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Align marketing and communications strategies with enterprise risk management, regulatory expectations, and governance frameworks; partner with Compliance, Legal, and Risk to identify and mitigate risks.
• Drive performance-based marketing across consumer, commercial, treasury, and other product lines, focusing on measurable return on investment.
• Partner with business line leaders to develop targeted campaigns that generate leads, increase product penetration, and grow customer wallet share.
• Use analytics, segmentation, and marketing technology to guide decisions and optimize campaign performance.
• Ensure product marketing, campaigns, and disclosures comply with banking regulations and internal policies.
• Collaborate with Market Presidents and frontline teams on localized marketing strategies that reflect market opportunities and competitive dynamics.
• Equip bankers with tools, insights, and campaigns to support relationship growth, cross-selling, and customer engagement.
• Partner with Market Presidents and the Customer Experience leader to optimize the customer journey and improve engagement, loyalty, and growth.
• Align corporate marketing initiatives with market-level execution and monitor adherence to approved messaging, disclosures, and campaign usage.
• Oversee external communications, public relations, community engagement, and reputation management.
• Lead brand strategy and communications planning and execution to strengthen awareness, differentiation, and trust.
• Align marketing and internal communications with the Bank’s culture, values, and Cultivate Experience Playbook.
• Lead internal communications that promote employee engagement, cultural alignment, and understanding of strategic priorities.
• Ensure internal and external communications maintain brand consistency, meet compliance obligations, and promote ethical conduct and positive customer experiences.
• Develop and manage the enterprise marketing and communications budget, including advertising, sponsorships, events, and community investments.
• Allocate resources to maximize return on investment and support priority growth initiatives.
• Build, lead, and develop a high-performing marketing and communications team, fostering accountability, innovation, compliance awareness, and disciplined execution.
• Ensure team members follow governance processes, approval protocols, and regulatory expectations.
• Manage internal resources and external partners and agencies to deliver high-quality, cost-effective outcomes.
• Participate in strategic leadership team decision-making and represent the Bank in the community and industry.
• Lead or support special strategic initiatives as assigned by the CEO.

Benefits

• Paid time off and paid holidays
• Paid parental leave and childbirth recovery leave
• Health insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) with employer match
• Bank-paid life insurance
• Long-term disability insurance
• Supplemental insurance options, including accidental injury, heart and stroke, cancer, intensive care, hospital indemnity, critical illness, life, and short-term disability insurance
• Employee Assistance Program (EAP)
• Wellness dollars
• Civic and recreational benefit
• Education assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Director