Director, Marketing & Communications

Rhino • New York, NY

3d • Remote

About The Position

Greenlight Rent is seeking a hands-on Director, Marketing & Communications to own and evolve the company’s brand across every channel. The role develops clear, credible materials for property partners, leasing teams, and renters while supporting revenue through sales enablement, partner marketing, and pipeline-generating campaigns. It offers significant ownership and the opportunity to shape marketing operations in a fast-moving company without an existing marketing infrastructure.

A major early project is leading a marketing website revamp, from content strategy and information architecture through launch. The role also owns brand and product messaging, partner and renter communications, sales materials, lifecycle communications, content operations, events, and measurement. The first 90 days include documenting the core narrative, product messaging, and audience segmentation; scoping the website revamp with a build plan and timeline; completing accurate, self-serve partner and renter materials; establishing a post-launch communications cadence; and providing revenue teams with a usable, modular marketing toolkit.

The ideal candidate is a builder who is comfortable balancing strategy and execution, working independently, iterating quickly, and coordinating closely with sales, partnerships, product, legal/compliance, and customer experience teams. Greenlight Rent supports a network of 3 million rental units nationwide and works with 47 of the NMHC Top 100 property owners. The company describes its mission as making housing more affordable and accessible through technology that reduces move-in friction and upfront costs for renters and helps property managers make faster, more accurate decisions.

Requirements

• 7 or more years of experience in B2B marketing, communications, product marketing, or brand.
• Hands-on experience owning a company website, including content strategy and information architecture, and working directly with design and development teams to ship a rebuild.
• Exceptional writing and editing skills, including the ability to turn complex product and policy details into simple, credible copy.
• Comfort building in a small, fast-moving team without existing marketing infrastructure.
• Experience partnering closely with sales, partnerships, product, legal/compliance, and customer experience teams.
• Strong judgment in regulated or reputationally sensitive communications.

Nice To Haves

• Experience in real estate, proptech, multifamily, or adjacent fintech or insurance.

Responsibilities

• Own the Greenlight Rent brand, including voice, visual identity, and consistency across channels used by partners and renters.
• Own the marketing website end to end, including content, structure, and a full revamp.
• Develop brand and launch communications, including announcements, email campaigns, LinkedIn content, and launch collateral.
• Create partner marketing materials, including product overviews, FAQs, training materials, help-center content, and rollout communications.
• Translate Greenlight Deposit, Greenlight Guarantee, and future products into audience-specific value propositions.
• Develop sales enablement materials, including modular decks, one-pagers, case-study materials, and partner-specific presentations.
• Manage segmented lifecycle communications for partner types, portal users, policyholders, and renters; coordinate readiness and inbound response with operations and customer experience.
• Manage content operations, including copy quality, editorial calendars, legal and compliance approvals, and asset production with designers.
• Support conferences and partner events through positioning, collateral, and follow-up.
• Report on email performance, engagement, asset usage, and marketing’s contribution to pipeline.

Benefits

• Competitive cash compensation package, including base salary, milestone-based bonus, and other financial perks.
• Medical, dental, and vision coverage, with up to 90% employer contribution and eligibility from the start date.
• 401(k).
• Health savings account (HSA).
• Life and disability insurance coverage, with no employee contribution for additional insurances.
• Unlimited PTO policy.
• Generous paid parental leave.
• Stock option plan.
• Remote-first work culture with opportunities to collaborate in person as a team.
• Monthly lifestyle stipend for meals, wellness, or co-working.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed