Marketing & Communications Director

Border Bank • Fargo, ND

5d

About The Position

Border Bank is seeking a Marketing & Communications Director who may office at any of its listed locations in Fargo, North Dakota, or Badger, Baudette, Clearbrook, Coon Rapids, Greenbush, International Falls, Middle River, Roseau, or Thief River Falls, Minnesota. Reporting to the Chief Executive Officer, this strategic leader aligns the bank’s marketing, communications, and brand strategy with enterprise objectives, revenue growth goals, and market expansion priorities. As a member of the strategic leadership team, the director partners with the CEO, Market Presidents, and business line leaders to develop and execute strategies that drive revenue through performance-based product marketing, support banker-led sales and relationship growth, and strengthen the bank’s brand and reputation.

The director will build a scalable, data-driven marketing and communications function to support Border Bank’s continued growth toward and beyond $1 billion in assets. The position is accountable for brand consistency, campaign effectiveness, customer and employee engagement, and measurable business impact. It leads enterprise strategy and planning, performance marketing, localized market support and banker enablement, brand and reputation management, internal and external communications, budget and resource management, and development of a high-performing team. The role also supports strategic initiatives and represents the bank in the community and industry.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
• Demonstrated success developing and executing marketing strategies with measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
• Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
• Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
• Demonstrated ability to build and lead a high-performing marketing and communications team.
• Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
• Strong written, verbal, presentation, and executive communication skills.
• Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Nice To Haves

• Experience in banking or financial services.

Responsibilities

• Develop and lead an enterprise-wide marketing and communications strategy aligned with the bank’s strategic plan and growth objectives.
• Advise executive leadership and Market Presidents on growth opportunities, competitive positioning, and customer engagement strategies.
• Translate business goals into marketing plans with KPIs for revenue, customer acquisition, retention, and brand equity.
• Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Align marketing and communications strategies with enterprise risk management, regulatory expectations, and governance frameworks; partner with Compliance, Legal, and Risk to identify and mitigate risks.
• Promote integrity, transparency, and accountability through communication and leadership.
• Drive performance-based marketing across product lines, focusing on measurable return on investment.
• Partner with business line leaders to develop targeted campaigns that generate leads, increase product penetration, and grow wallet share.
• Use analytics, segmentation, and marketing technology to make data-driven decisions and optimize performance.
• Ensure product marketing, campaigns, and disclosures comply with banking regulations and internal policies.
• Collaborate with Market Presidents and frontline teams on localized marketing strategies that reflect market opportunities and competitive dynamics.
• Equip bankers with tools, insights, and campaigns to support relationship growth, cross-selling, and customer engagement.
• Partner with Market Presidents and the Customer Experience leader to optimize the customer journey and improve engagement, loyalty, and growth.
• Align corporate marketing initiatives with market-level execution and monitor use of approved messaging, disclosures, and campaigns.
• Oversee external communications, public relations, community engagement, and reputation management.
• Lead brand strategy and communications planning and execution to strengthen awareness, differentiation, and trust.
• Align marketing and internal communications with the bank’s culture, values, and Cultivate Experience Playbook.
• Lead internal communications that support employee engagement, cultural alignment, and understanding of strategic priorities.
• Ensure internal and external communications reflect the bank’s values, maintain brand consistency, meet compliance obligations, and promote ethical conduct and positive customer experiences.
• Develop and manage the enterprise marketing and communications budget, including advertising, sponsorships, events, and community investments.
• Allocate resources to maximize ROI and support priority growth initiatives.
• Build, lead, and develop a high-performing marketing and communications team, fostering accountability, innovation, compliance awareness, and disciplined execution.
• Ensure team members follow governance processes, approval protocols, and regulatory expectations.
• Manage internal resources and external partners or agencies to deliver high-quality, cost-effective outcomes.
• Contribute to bank strategy and decision-making as a member of the strategic leadership team.
• Represent the bank in the community and industry, supporting relationship development and brand visibility.
• Lead or support special strategic initiatives as assigned by the CEO.

Benefits

• Paid time off and paid holidays
• Paid parental leave and childbirth recovery leave
• Health, dental, and vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) with employer match
• Bank-paid life insurance and long-term disability
• Supplemental insurance options, including accidental injury, heart and stroke, cancer, intensive care, hospital indemnity, critical illness, life, and short-term disability insurance
• Employee Assistance Program (EAP)
• Wellness dollars
• Civic and recreational benefit
• Education assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Director