Director, Marketing & Communications

Rhino • New York, NY

1d • $145,000 - $185,000 • Remote

About The Position

Greenlight Rent is hiring a hands-on Director, Marketing & Communications to own and evolve the company’s brand across channels, create clear and credible materials for partners, leasing teams, and renters, and support revenue through sales enablement, partner marketing, and pipeline-generating campaigns. The role has significant ownership and will help shape how marketing operates at Greenlight Rent. A first major project is leading a marketing website revamp, from content strategy and structure through launch.

The Director will own brand voice, visual identity, and consistency; marketing site content and structure; brand and launch communications; partner marketing materials; product messaging; sales enablement; lifecycle communications; content operations; events and field marketing; and marketing measurement. The role works closely with sales, partnerships, product, legal/compliance, customer experience, operations, designers, and developers.

In the first 90 days, the role is expected to document and standardize the core narrative, product messaging, and audience segmentation; scope the website revamp and establish a build plan and timeline; complete accurate, self-serve partner- and renter-facing materials; establish a post-launch communications cadence across email, web, portal, help center, sales, customer experience, and events; and deliver a usable, modular marketing toolkit for revenue teams.

This is a builder role for someone comfortable with high ownership, fast iteration, and both strategy and execution. The Director will own the brand and build marketing capabilities in a small, fast-moving team without existing marketing infrastructure, balancing sales-forward messaging with careful coordination across legal, compliance, customer experience, and product.

Requirements

• At least 7 years of experience in B2B marketing, communications, product marketing, or brand.
• Hands-on experience owning a company website, including content strategy and information architecture, and working directly with design and development teams to ship a rebuild.
• Experience in real estate, proptech, multifamily, or adjacent fintech/insurance.
• Exceptional writing and editing skills, including the ability to turn complex product and policy details into simple, credible copy.
• Comfort building in a small, fast-moving team without existing marketing infrastructure.
• Experience partnering closely with sales, partnerships, product, legal/compliance, and customer experience.
• Strong judgment in regulated or reputationally sensitive communications.

Responsibilities

• Own the Greenlight Rent brand, including voice, visual identity, and consistency across channels used by partners and renters.
• Own the marketing website end to end, including content, structure, and a full revamp.
• Develop brand and launch communications, including announcements, email campaigns, LinkedIn content, and launch collateral.
• Create partner marketing materials, including product overviews, FAQs, training materials, help-center content, and rollout communications.
• Translate Greenlight Deposit, Greenlight Guarantee, and future products into audience-specific value propositions.
• Build sales enablement materials, including modular decks, one-pagers, case-study materials, and partner-specific presentations.
• Develop segmented lifecycle messaging for partner types, portal users, policyholders, and renters; coordinate readiness and inbound response with operations and customer experience.
• Manage content operations, including copy quality, editorial calendars, legal/compliance approvals, and asset production with designers.
• Support conferences and partner events through positioning, collateral, and follow-up.
• Measure and report on email performance, engagement, asset usage, and marketing’s contribution to pipeline.
• In the first 90 days, document core narrative, product messaging, and audience segmentation; scope the website revamp; complete partner- and renter-facing materials; establish a post-launch communications cadence; and provide revenue teams with a modular marketing toolkit.

Benefits

• Competitive cash compensation package, including base salary, milestone-based bonus, and other financial perks.
• Medical, dental, and vision coverage, with up to 90% employer contribution, eligible from the start date.
• 401(k), HSA, life insurance, and disability insurance coverage; no employee contribution for additional insurances.
• Unlimited PTO policy.
• Generous paid parental leave.
• Stock option plan.
• Remote-first work culture with opportunities to collaborate in person as a team.
• Monthly lifestyle stipend for meals, wellness, or co-working.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed